Expert Talk on "Algorithms & Beyond: From Marketing Analytics to Social Intelligence"

The Centre of AI for Social Good (CAISG) at MSRUAS will be organizing an expert talk as part of the 'Algorithms & Beyond' knowledge exchange series. The session, titled 'From Marketing Analytics to Social Intelligence,' will be delivered by Ms. Raahat Shethwala, Program & Analytics Manager at Lenovo Affinity, Dubai, UAE.

Talk Overview: This session will explore how Analytics and AI, commonly applied in business and marketing contexts, increasingly influence social systems when deployed at scale. Drawing from industry experience, the talk will examine how data-driven decision-making can impact inclusion, representation, and fairness, and why a shift towards “social intelligence” is essential for responsible technology adoption. The session aims to encourage students and faculty to view Analytics & AI not just as performance tools, but as a system with broader social responsibility.

Event Details:

Date: 24 January 2026

Time: 11:00 AM IST

Mode: Online (Microsoft Teams)

Register for the session: https://docs.google.com/forms/d/e/1FAIpQLSclnLcWqleDY-iXxawP916lsPpLdW6jJZhm23s3ISQPkdTooQ/viewform

Join the Session: https://teams.microsoft.com/meet/43460975256120?p=LEPkaopWN1lthKhEAW