Workshop on

Department of Industrial Design, Faculty of Art and Design, RUAS organised a workshop on “User journey mapping” by Mr. Kaustav Mukhopadhyay, Product Design Lead, J P Morgon Chase & Co.on 25th February 2025. It is a process used to visualize the steps a user takes to accomplish a specific goal or task while interacting with a product, service, or system. It’s a crucial part of user experience (UX) design because it helps to understand the user’s emotions, pain points, motivations, and behaviours throughout their interaction. This map provides insight into how users experience a brand, product, or service from start to finish.

Objectives

• Improve user satisfaction
• Optimize UX design and functionality
• Streamline processes
• Increase conversions
• Align internal teams
• Foster empathy for users

Event Details

• Event date: 25TH  February 2054
• Event time: 10:00 onwards
• Event venue: C 403, RT Campus
• Speaker’s Name: Mr. KAUSTAV MUKHOPADHYAY, Product Design Lead, J P Morgon Chase & Co