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Ramaiah University of Applied Sciences

Usha

Ms. Usha J C

Assistant Professor

Qualifications

  • PhD. (pursuing)

    Ramaiah University of Applied Sciences, Bangalore India

  • M.Com(Finance)

    Mangalore University, Managlagangothri ,Mangalore

  • MBA( Finance)

    Manipal university, Manipal

  • B.Com

    Mangalore University, Managlagangothri

Experience

Total Experience: 16.47 Years

  1. Worked as Assistant Professor in FMC from 2015, Ramaiah University of Applied Sciences, Bangalore.
  2. Worked as Head of the Department Commerce (Yenepoya College) 2011 for 2 years in Deeksha Ace Creating Learning, Bangalore.
  3. Worked content 2008 writer for 2 years in Indian Knowledge Corporation, Pune.
  4. Worked as Assistant Professor in IBMR (2005) for 2 years in Chinchwad, Pune.
  5. Worked as Lecturer in Commerce in Narayana Guru College, for 3 years in (2002) Mangalore.

Research Interest:

  1. Entrepreneurship.
  2. Behavioral Finance.
  3. Risk analysis in banking sector.
  4. Block chain technologies.
  5. Application of deep learning techniques in Finance.

Research Expertise:

  1. Entrepreneurship.
  2. Behavioral Finance.

Ph.D. Dissertation: Perusing PhD. in Ramaiah University of Applied Sciences, Bangalore on the topic ​“Development of a Framework to Enhance the Sustainability of Indian Startups”.

  • National Conference Papers:
  • Usha JC and Swetha V.(2016) ‚“ Paper entitled An empirical study on Venture capital backed startups, International Conference on advances in collaborative research for business, economics, social science and humanities” , Mysore University .Usha JC and Navya R.(2016), A Study on Comparative analysis between level of NPA of public and private sector banks in Bangalore , International conference on advances in collaborative research for business, economics, social science and humanities” , Mysore University .
    • Usha JC and Kavitha S. (2016), Comparative study on housing finance with special reference to HDFC and LIC housing Finance Ltd, International conference on advances in collaborative research for business, economics, social science and humanities”.
    • “Usha JC and Yogesh (2016), Service Quality Expectations and Perceptions of Public and Private Sector Banks in Bangalore City — A Comparative Study ​“International conference on science technology and Management, Mysore University, October 2016.
    • International Conference Papers:
    • Usha JC, Abhishek (2018),” An empirical study on value based startups in Bangalore”, Conference Society and Management: Indian Culture Vis-à-vis Western Culture at IIM Kozhikode.
    • National Journal Papers:
    • Usha J C and Ishwar Raja K (2017), ​“An Empirical Study on Adaption of Solar Roofing in Bengaluru City”, Journal of management and Commerce, M.S. Ramaiah University.
    • Usha J C and Janaki Devi (2019), ​“A study on factors influencing on FDi and its impact on the Indian Economy”, Journal of management and Commerce, M.S. Ramaiah University.
    • Usha JC, Rani R. (2019),” A study on macro and micro variables impacting the rural entrepreneurship”, National journal on Arts
    ​‚Commerce and scientific review, Vol 6 pp 44 – 48
    • International Journal Papers:
    Usha. J C, Yashaswini. P, Bhavana N., Rani R., Shreyas. R, Srikanth (2018);” A study on Challenges in Adaption of Cold storage Facilities in India”. Asian Journal of Management. 9(4):1215 – 1220
    http://​ajmjour​nal​.com/​A​b​s​t​r​a​c​t​V​i​e​w​.​a​s​p​x​?​P​I​D​=2018 – 9‑4 – 1Usha J.C .,Meghna, Suresh ( 2019),” A Study on Impact of Dividend Policy on Initial Public Offering Price Performance”, Journal of Engineering and Applied Sciences,14 (13): 4501 – 4507,
    • Usha. J C, Bhavana N.(2019), ​“An Empirical Study on Factors Influencing valuation of Seed Stage Start-Ups”, Journal of accounting and marketing, Vol 8
    • Book Authored: Usha JC( 2010)Basics of statistics, Indian knowledge
    corporation publications.

Awards:

Best teacher and star performer in Deeksha , Ace creating learning, 2012.