Research & Innovation
Research is an unending quest to understand, rediscover, and improve current realities.
In the field of Management and Commerce, it holds the potential to transform organisations, and industries. It can also pave the way for more meaningful engagement between society and business, and change the way we work.
At FMC, research is conducted in line with the University’s vision of contributing to the economic and social development of communities. The primary aim of research is the ability to empower with knowledge, and to resolve the challenges faced by businesses, industries, and society.
Research Publications
| Sl. No. | Paper Details |
|---|---|
| 1 | Rajan, S. (2024) ‘The double-edged sword of ChatGPT: fostering and hindering creativity in postgraduate academics in Bengaluru’, International Journal of Educational Management. Available at: https://doi.org/10.1108/IJEM-03-2024-0181. |
| 2 | Rajan, S. (2025) From Scandal to Soaring Success: The Remarkable Turnaround of China’s Luckin Coffee. London: Sage Publications. Available at: https://doi.org/10.4135/9781071984543. |
| 3 | Reshma, K.J. (2023) ‘A study on factors influencing behavioural intention to adopt and use neobanking’, International Journal for Research in Applied Science & Engineering Technology (IJRASET), 13(1), pp. 282–292. |
| 4 | Ajitha, S. (2023) ‘A study on factors influencing behavioural intention to adopt and use neobanking’, International Journal for Research in Applied Science & Engineering Technology (IJRASET), 13(1), pp. 282–292. |
| 5 | Reshma, K.J. (2024) ‘Financial literacy and risk tolerance in investment decisions’, in SHODHCOLD: Innovative Pathway on Multidisciplinary Approach to Sustainable Development. pp. 190–195. ISBN 978-81-984393-9-0. |
| 6 | Ajitha, S. (2024) ‘Financial literacy and risk tolerance in investment decisions’, in SHODHCOLD: Innovative Pathway on Multidisciplinary Approach to Sustainable Development. pp. 190–195. ISBN 978-81-984393-9-0. |
| 7 | Reshma, K.J. (2024) ‘The role of cryptocurrency in diversifying investment portfolio’, in SHODHCOLD: Innovative Pathway on Multidisciplinary Approach to Sustainable Development. pp. 162–189. ISBN 978-81-984393-9-0. |
| 8 | Ajitha, S. (2024) ‘The role of cryptocurrency in diversifying investment portfolio’, in SHODHCOLD: Innovative Pathway on Multidisciplinary Approach to Sustainable Development. pp. 162–189. ISBN 978-81-984393-9-0. |
| 9 | Rajan, S. (2025) ‘Mapping the landscape: A scoping review of green management’s role in driving sustainable organizational performance’, Book Chapter (details not provided). |
| 10 | Raju, A., Jagannathan, U.K. and Pundalika, T. (2024) ‘Empirical analysis of adaptive market hypothesis using Sharpe Ratio for buy and sell opportunities in global indices’, The Economics and Finance Letters, 12(1), pp. 120–142. doi:10.18488/29.v12i1.4102. |
| 11 | Kumar, S. (2024) ‘A probit regression approach for predicting high job performance for administrative staff in HEIs of Ghana’, Journal of African Business, pp. 1–22. |
| 12 | Archana, C. and Shilpa, R.G. (2024) ‘Analysis and development of smoothie advisor using machine learning’, in Proceedings of the 4th International Conference on Industrial Engineering and Operations Management, Hyderabad. IEOM Society International. doi:10.46254/IN04.20240095. |
| 13 | Adya, M.D., Ajitha, S. and Reshma, K.J. (2025) ‘Predictive analysis of stock market return using machine learning algorithms’, International Journal of All Research Education and Scientific Methods (IJARESM), 13(2). |
| 14 | Megha, B. and Dath, T.S. (2024) ‘A study on the involvement of HRP in the implementation of lean thinking practices in IT companies’, Prabandhan: Indian Journal of Management, 18(3), pp. 30–44. |
| 15 | Nayak, K., Vinay, K. and Kumar, S.K.M. (2024) ‘Optimal model to set up charging infrastructure for commercial and domestic electric vehicle charging stations in Bengaluru Urban’, MS Ramaiah Management Review, 15(1), pp. 66–81. doi:10.52184/msrmr.v15i01.000. |
| 16 | Anand, P., Kumar, J., Vidyarathi, H. and Mukherjee, S. (2025) ‘The mediating impact of intellectual capital on the relationship between corporate governance and financial performance: A study of Indian construction and energy sector companies’, Accountancy Business and the Public Interest, 41(4), pp. 99–115. |
| 17 | Chetan Swaroop, G.P., Ajitha, S. and Reshma, K.J. (2025) ‘A study on optimizing portfolio allocation using hybrid machine learning algorithms’, in Multidisciplinary Research & Innovation. ISBN 978-81-986735-8-9. doi:10.4018/979-8-3373-0619-3.ch008. |
| 18 | Vishwas, B., Ajitha, S. and Reshma, K.J. (2025) ‘Detection of fabricated Amazon reviews using sentiment analysis, NLP and ML model’, in Multidisciplinary Research & Innovation. ISBN 978-81-986735-8-9. doi:10.4018/979-8-3373-0619-3.ch008. |
| 19 | Ajitha, S., Reshma, K.J., Geevarathna and Huxley, S. (2025) ‘Indigenous knowledge and sustainable development: Bridging traditional practices with modern climate solutions’, in Community Climate Justice and Sustainable Development. March 2025. doi:10.4018/979-8-3373-0619-3.ch008. |
| 20 | Hiremath Chetan, V., Fernandes, A., Biradar, B. and Patil, S.C. (2025) ‘Machine learning for business forecasting and strategic planning’, Advances in Consumer Research, 2(3), pp. 935–943. |
| 21 | Ajitha, S., Reshma, K.J., Geevarathna, Huxley, S., Sen Mazumdar, C. and Rajan, D.D. (2025) ‘Digital analytics in action: From data to impact’, in Future-Proofing Emerging Technologies for Business Transformation. IGI Global Scientific Publishing, pp. 255–290. doi:10.4018/979-8-3373-1320-7.ch008. |
| 22 | Nithish Kumar, N.H. and Ajitha, S. (2025) ‘Innovative mutual fund recommendations through data-driven financial analysis’, in The Multidisciplinary Edge: Advancing Academic Research & Development. ISBN 978-81-987501-2-9. |
| 23 | Kumar, C., Srivastava, M., Mohanty, A. and Kamath, G.B. (Accepted 2025) ‘I’d bet my ears on these headphones: Investigating brand loyalty towards gaming headphones’, International Journal of Electronic Marketing and Retailing. |
| 24 | Shyna, K.S., Shaji, J.P., Luthra, R.K. and Nagoji, A. (2025) ‘An analysis of sustainable business models in the Indian higher education system’, in Big Data in Finance: Transforming the Financial Landscape, Vol. 2. Cham: Springer Nature Switzerland, pp. 445–455. |
| 25 | Satyanarayana, Kulkarni, S. and Srivatsa (2025) ‘Serving small finance bank customers better using psychographics in Karnataka and Tamil Nadu’, Finance India, 39(2). |
| 26 | Rakshitha, S. and Sushma, B.S. (2025) ‘Financial performance analysis of Indian FMCG companies’, in The Business Matrix: A Multidisciplinary Approach to Modern Business Challenges. Eureka Publications, pp. 204–221. ISBN 978-81-19567-25-6. |
| 27 | Vanishree, K. (2025) ‘Agritourism entrepreneurship: A pathway to realizing sustainable development goals and harnessing rural potential in Karnataka’, in Emerging Trends and Challenges in Commerce and Business Management. ISBN 978-81-988107-0-0. |
| 28 | Mazumdar, C.S., 2023. Influence of customer physical resource on customer loyalty: A mediation study. Journal of Information and Optimization Sciences, 44(8), pp.1741–1763. |
| 29 | Vanishree, Sharath Kumar, K.M. & Suresh, N., 2023. Analysis of agricultural insurance pertaining to PMFBY scheme: Exploring dynamics and future implications. Migration Letters, 21(S3), pp.1559–1568. |
| 30 | Sushma, B.S. & Mazumdar, C.S., 2023. Fostering entrepreneurial intention among Gen Z: Exploring the mediating role of financial wellbeing. Migration Letters, 21(S6), pp.282–292. |
| 31 | Usha, J.C. & Kalyanasundaram, G., 2023. Emergence or non-emergence of tech start-ups in India: What are the distinctive features? Migration Letters, 21(S6), pp.1569–1578. |
| 32 | Sharath Kumar, K.M., 2023. Enhancing hospital performance through strategic implementation of supplier relationships and evaluations in real-time sector-specific problems in developing countries. Educational Administration: Theory and Practice, 30(4), pp.1354–1364. |
| 33 | Sharath Kumar, K.M., 2023. Achieving efficient frontiers in hospital supply chains through moderation of supplier relationship and evaluation criteria using data envelopment analysis. Educational Administration: Theory and Practice, 30(4), pp.8007–8018. |
| 34 | Shilpa, R.G., 2023. Strengthening web application security: A penetration regression test selection algorithm for early detection of buffer overflow vulnerability. International Journal of Intelligent Systems and Applications in Engineering, 12(21s), pp.3073–3079. |
| 35 | Shilpa, R.G., 2023. Development of a framework to digitalize the data flow network between manufacturer and customer. ICCAMS Conference Proceedings, Bangalore, pp.1–6, doi:10.1109/ICCAMS60113.2023.10525783. |
| 36 | Shilpa, R.G., 2023. Design and development of an automatic penetration test generation methodology for security of web applications. Journal of Computer Science, 20(10), pp.1176–1184. |
| 37 | Reshma, K.J., 2023. Impact of cognitive and emotional bias on students’ entrepreneurial intention. Educational Administration: Theory and Practice, 30(3). |
| 38 | Koride, P., 2024. Formal banks, semi-formal SHGs or informal moneylenders—who is better? A study of borrower credit preference in India. Current Science, 127(2). |
| 39 | Mukherjee, S., 2023. Review of Industry 5.0: Evolution and future advancements. In: Apple Academic Press, pp.87–105. |
| 40 | Sharath Kumar, K.M., 2023. Optimal model to set up charging infrastructure for commercial and domestic electric vehicle charging station in Bengaluru Urban. MS Ramaiah Management Review, 15(1), pp.66–81. |
| 41 | Reshma, K.J., 2023. Personality types and entrepreneurial intention: A comparative study between students and entrepreneurs. Educational Administration: Theory and Practice, 29(4). |
| 42 | Usha, N., 2024. Redefining the future of work: A mediation model enabling workplace transformation for medium-sized IT product companies of South India. IIM Kozhikode Society & Management Review. |
| 43 | Sharath Kumar, K.M., 2024. Influence of emotional intelligence for mitigation of employee alienation in Indian higher education institutions—with special reference to Bengaluru. Educational Administration: Theory and Practice, 30(5), pp.11353–11366. |
| 44 | Jagannathan, U.K. & Ajay, 2024. Testing the adaptive market hypothesis (AMH) … by SMA method. Cahiers Magellanes-Ns, 6(2), pp.285–290, doi:10.6084/m9.figshare.263257. |
| 45 | Vanishree, K., 2024. Navigating the storm: Understanding the role of investor sentiment in stock market bubbles and crashes. In: TATVA – Journal of Management Scholars. |
| 46 | Mazumdar, C.S., 2024. Scaling social impact: Challenges and opportunities for sustainable growth of social entrepreneurship. Journal of Hunan University Natural Sciences, 61(9). |
| 47 | Koride, P., 2024. Yaksha Prashnas – The didactic conversation between Yaksha and Dharma Raja. A Journal of Management, Spirituality and Human Values, 8(1). |
| 48 | Ajitha, S., 2024. Intelligent process automation and its implications for the marketing industry. In: IGI Global, pp.413–434. |
| 49 | Jagannathan, U.K., 2024. Impact of business analytics on supply chain. ADHYATMA Journal, 7(1). |
| 50 | Mukherjee, S., 2024. Workplace spirituality and job satisfaction. International Journal of Cultural Studies and Social Sciences, 21(2). |
| 51 | Shilpa, R.G., 2024. Analysis of customer satisfaction and its impacts on firm performance in logistics services. ADHYATMA Journal, 8(1), pp.34–40. |
| 52 | Rashmi, R. & Rajan, S., 2024. User proficiency as a bridge to memorable experiences… International Journal of Hospitality and Tourism Systems, 17(4), pp.60–76. |
| 53 | Vanishree, K., 2024. A comparative study on benefits offered to faculty in private and public educational institutions. ITM Web of Conferences, 68, 01007. |
| 54 | Ajitha, S., Prakash, A., Sharath Kumar, K.M., 2024. Journey from brain drain to brain circulation: Bengaluru as a start-up ecosystem. DiSTEP Global Urban Innovation Brief, 2, pp.13–19. |
| 55 | Reshma, K.J. & Ajitha, S., 2024. Automating adverse event detection in clinical trials through machine learning. Periodico di Mineralogia, 93(6), pp.340–352. |
| 56 | Reshma, K.J. & Ajitha, S., 2024. Predictive analysis of employee turnover: A comprehensive model for attrition forecasting. IJIRT, 11(7), pp.2959–2969. |
| 57 | Namratha, R. & Rajan, S., 2024. Redefining accreditation: Integrating cultural competence into higher education standards. Educational Administration: Theory and Practice, 30(4), pp.3627–3636. |
| 58 | Namratha, R. & Rajan, S., 2024. Impact of experiential diversity on employee retention in Indian IT sector. Journal for ReAttach Therapy and Developmental Diversities, 6(9s), pp.2113–2123. |
| 59 | Kulkarni, S., 2024. Algorithmic trading and sentiment analysis in Indian stock market. ITM Web of Conferences, 68, 01011. |
| 60 | Suresh, N., 2024. A study on impact of macroeconomic factors on stock market returns of Afro-Asian countries. ADHYATMA Journal, 8(1). |
| 61 | Suresh, N., 2024. Fundamental analysis of securities in Indian financial services sector. ADHYATMA Journal, 8(2). |
| 62 | Suresh, N., 2024. Impact of credit risk management on financial performance of commercial banks in India. ADHYATMA Journal, 7(2). |
| 63 | Suresh, N., 2024. Movement of stock indices in relation to macroeconomic variables. ADHYATMA Journal, 7(1). |
| 64 | Chandrakala, D.P., 2024. Impact of socio-economic factors on education empowerment of SHG women. Journal of Civil and Environmental Engineering, 12(10), pp.239–251. |
| 65 | Rajisha, 2024. Continuance intention to use e-banking in the post-COVID era. Journal of Computer Engineering and Technology, 7(1), pp.5–19. |
| 66 | Sushma, B.S., 2024. Factors influencing investment behavior of millennial investors in Bangalore. Turkish Online Journal of Qualitative Inquiry, 15(3), pp.56–65. |
| 67 | Sushma, B.S., 2024. Stock market reaction to Lok Sabha election. Critical Review, 11(3), pp.124–136. |
| 68 | Mukherjee, S., 2024. Efficiency of public, private and foreign banks in India. Empirical Economics Letters, 23(9). |
| 69 | Madhu, B.K., 2024. Scaling social impact: Challenges and opportunities. Journal of Hunan University Natural Sciences, 61(9). |
| 70 | Madhu, B.K., 2024. Multicultural challenges and employee experience in globally dispersed teams. International Journal of Organizational Analysis. |
| 71 | Sharath Kumar, K.M. & Chanchala, 2024. A synergy of technology and nature to fight climate change: Bangalore Airport Garden Terminal. Global Urban Innovation Brief, Vol.2. |
| 72 | Sharath Kumar, K.M. (Year not provided) An Exploratory Study of the Factors Affecting Future Time Perspective of Gen Y in Bengaluru. Shodha, pp. 76–96. (ISSN 2249-039). Web of Science. |
| 73 | Mazumdar, C.S. (2022) Quality of Management and Its Influence on Market Valuation: A Study of the Indian Pharmaceutical Industry. Academic Journal of Interdisciplinary Studies, 12(1), pp. 151–160. Scopus. |
| 74 | Renee, N. (2022) An Analysis of Basel III Implementation on the Public Sector Banks in India. Dogo Rangsang Research Journal, 13(4). WOS. |
| 75 | Vanishree, K. (2022) Efficiency and Potential Gain in Paddy Cropping: A DEA-Prospect Theory Analysis of PMFBYS in Karnataka. Journal of Survey in Fisheries Sciences, 10(3S), pp. 6649–6659. WOS. |
| 76 | Sharath Kumar, K.M., Suresh, N. & others (if shared authorship intended) (2022) Efficiency and Potential Gain in Paddy Cropping: A DEA-Prospect Theory Analysis of PMFBYS in Karnataka. Journal of Survey in Fisheries Sciences, 10(3S), pp. 6649–6659. WOS. |
| 77 | Subhadeep (2022) An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients. In: Book Title not provided, Chapter 17. DOI: 10.4018/978-1-6684-8634-4.ch007. Scopus. |
| 78 | Shilpa, R.G. (2022) Analysis of Big Data BI Tools Using Technology Acceptance Model (TAM) in Windflower Resort and Spa. BVIMSR’s Journal of Management Research, 15(2), pp. 17–22. |
| 79 | Suresh, N. (2023) A Study on Impact of COVID-19 Pandemic Over Selected NSE Sectoral Indices. European Chemical Bulletin, 12(Special Issue 4), pp. 19986–20003. Scopus. |
| 80 | Singh, N. (2022) Bank Regulation Practices and Competition in the Indian Subcontinent. Bank Parikrama: A Journal of Banking and Finance, 48(1–2), pp. 142–173. |
| 81 | Rajan, S. (2022) Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. Global Journal of Flexible Systems Management, 24, pp. 659–689. Scopus. |
| 82 | Mukherjee, S. (2022) Marketing Perspective on Phygitalization. In: Taylor & Francis, UK. ISBN 9781774918463. Scopus (Book Chapter). |
| 83 | Mazumdar, C.S. (2022) Can Assortment and Customer Service Be Determinants of Customer Loyalty? An Empirical Study of the Online Grocery Industry. In: Emergent Research on Business and Society: An India-Centric Perspective, Chapter 3. Transnational Press London. Scopus (Book Chapter). |
| 84 | Rajan, S. (2022) The Effect of Value Co-Creation on Transformation of Academic Experience: Case of Higher Education in the Sultanate of Oman. In: Rubaie, H.E. et al. (eds.) Strategies for Business Transformation – Accelerators for Sustainable Growth, pp. 141–158. University of Technology and Applied Sciences, Oman. Scopus (Book Chapter). |
| 85 | Suresh, N. (2022) Productions and Operations Management: With Skill Development, Caselets and Cases. New Delhi: New Age International Publishers. (Book Chapter / Book). |
| 86 | Rath, S. (2022) Achieving Manufacturing Competitiveness Through Six Sigma: A Study on Steel Firms. In: Advances in Modelling and Optimization of Manufacturing and Industrial Systems, pp. 363–374. Singapore: Springer Nature Singapore. Scopus. |
| 87 | Rath, S. (2023) Prediction of Novel Operating Parameters Using Six Sigma: A Study in the Steel Making Process. Quality Management Journal, pp. 1–15. DOI: 10.1080/10686967.2023.2211284. ABDC B. |
| 88 | Jagannathan, U.K. (2022) Impact of Business Analytics on Supply Chain. Adhyatma: A Journal of Management, Spirituality and Human Values, 7(1). |
| 89 | Chandrakala, D.P. (2022) ‘GARCH Model for Determining COVID-19 Pandemic Effect on Hospitality Stock Returns’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220288. |
| 90 | Jagannathan, U.K. (2022) ‘Application for Stochastic Net Present Value (NPV) Estimation and Sensitivity Analysis’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220083. |
| 91 | Sharath Kumar, K.M. (2022) ‘Application for Stochastic Net Present Value (NPV) Estimation and Sensitivity Analysis’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220083. |
| 92 | Sudharani (2022) ‘A Study on Impact of Environmental Accounting on Profitability of Companies listed in Bombay Stock Exchange’, Bulletin Monumental, 21(8). |
| 93 | Suresh, N. (2022) ‘A Study on Impact of Environmental Accounting on Profitability of Companies listed in Bombay Stock Exchange’, Bulletin Monumental, 21(8). |
| 94 | Sharath Kumar, K.M. (2022) ‘Assessment of Personality Traits, Personality Model and University Systems to Enhance Entrepreneurial Intention in Ghana HEI Context’, Journal of Higher Education Theory and Practice, 22(17). |
| 95 | Sharath Kumar, K.M. (2022) ‘Evaluating Higher Education Curriculum Framework and Inhibitions for Entrepreneurial Intentions’, Journal of Higher Education Theory and Practice, 22(13). |
| 96 | Devakumar (2022) ‘Assessment of Neighborhood Environmental Quality and Its Impact on Health and Lifestyle of Residents in Bengaluru’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220216. |
| 97 | Devakumar, G. (2022) ‘A Proposed Model for Successful Transitioning of Startup MSMEs from Planning to Operationalization in Greater Accra Region of Ghana’, American Journal of Industrial and Business Management, 12(3), pp. 428–442. |
| 98 | Rashmi, R. (2022) ‘Work Life Balance of Parents with Special Need Children’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220306. |
| 99 | Mazumdar, C.S. (2022) ‘A Study on the Effects of COVID-19 on the Lives of Migrant Labourers’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220245. |
| 100 | Sharath Kumar, K.M. (2022) ‘An Acceptance Study on Vehicle Scrappage Policy – 2021 Pertaining to Personal Car Owners in Bengaluru’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220262. |
| 101 | Vanishree, K. (2022) ‘Impact of PMFBYS on Insurance Companies in Karnataka with Special Reference during COVID-19’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220632. |
| 102 | Suresh, N. (2022) ‘Impact of PMFBYS on Insurance Companies in Karnataka with Special Reference during COVID-19’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220632. |
| 103 | Vanishree, K. (2022) ‘A Study on the Effect of the Pradhan Mantri Fasal Bima Yojana Scheme in Karnataka’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220296. |
| 104 | Suresh, N. (2022) ‘A Study on the Effect of the Pradhan Mantri Fasal Bima Yojana Scheme in Karnataka’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220296. |
| 105 | Shilpa, R.G. (2022) ‘A Study on Impact of COVID-19 on Elderly Population’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220300. |
| 106 | Ajay, R. (2022) ‘A Study on Hydroponic Farming in Indian Agriculture’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220276. |
| 107 | Rajeev Prasad, P. (2022) ‘A Study on the Effect of COVID-19 on the Livelihood of the Reelers and Weavers of Sericulture Industry in Southern Karnataka’, 2nd Indian International Conference on Industrial Engineering and Operations Management. DOI: 10.46254/IN02.20220377. |
| 108 | Srinivasan, S.H. (2022) ‘An Exploratory Study to Identify the Gender-Based Purchase Behavior of Consumers of Natural Cosmetics’, Cosmetics, 9(5), p. 101. Scopus. |
| 109 | Loukik, T. V. and Renee Namratha (2021) A Study on Workforce Diversity and its Impact on Employee Performance in the Indian Higher Education Sector, Asian J. of Management, 12(02). |
| 110 | Manoj, S. and Renee Namratha (2021) Employee Retention Strategies in IT Industry a Study of Select IT Companies in Bengaluru City, Asian J. of Management, 12(02). |
| 111 | Nandini, N. S. and Ajay, R. (2021) A Study on Impact of Forensic Audit Towards Investigation and Prevention of Frauds, Asian J. of Management, 12(02). |
| 112 | Divyashree, C. and Ajay, R. (2021) A Study on Tax Audit Under GST (Goods and Services Tax), Asian J. of Management, 12(02). |
Book Chapters
| Sl. No. | Patents Filed |
|---|---|
| 1 | Reshma, K.J. & Ajitha (2025) ‘Financial Literacy and Risk Tolerance in Investment Decisions’, in Shodhcold: Innovative Pathway on Multidisciplinary Approach to Sustainable Development, pp. 190–195. ISBN 978-81-984393-9-0. |
| 2 | Reshma, K.J. & Ajitha (2025) ‘The Role of Cryptocurrency in Diversifying Investment Portfolio’, in Shodhcold: Innovative Pathway on Multidisciplinary Approach to Sustainable Development, pp. 162–189. ISBN 978-81-984393-9-0. |
| 3 | Shivakami, R. (2025) ‘Mapping the Landscape: A Scoping Review of Green Management’s Role in Driving Sustainable Organizational Performance’, Book Chapter. |
| 4 | Chetan Swaroop, G.P., Ajitha, S. & Reshma, K.J. (2025) ‘A Study on Optimizing Portfolio Allocation Using Hybrid Machine Learning Algorithms’, in Multidisciplinary Research & Innovation. ISBN 978-81-986735-8-9. DOI: 10.4018/979-8-3373-0619-3.ch008. |
| 5 | Vishwas, B., Ajitha, S. & Reshma, K.J. (2025) ‘Detection of Fabricated Amazon Reviews using Sentiment Analysis, NLP and ML Model’, in Multidisciplinary Research & Innovation. ISBN 978-81-986735-8-9. DOI: 10.4018/979-8-3373-0619-3.ch008. |
| 6 | Ajitha, S., Reshma, K.J., Geevarathna & Huxley, S. (2025) ‘Indigenous Knowledge and Sustainable Development: Bridging Traditional Practices with Modern Climate Solutions’, in Community Climate Justice and Sustainable Development. ISBN 9798337306193. DOI: 10.4018/979-8-3373-0619-3.ch008. |
| 7 | Manavi, A.D., Usha, J.C. & Kumar, S.K.M. (2025) International Conference on Deep-Tech and Policy: Building a Sustainable Deep-Tech Startup Ecosystem for Viksit Bharat 2047. Conference Proceedings. MS Ramaiah University of Applied Sciences. ISBN 978-81-19567-98-0. |
| 8 | Mukherjee, S., Reshma, K.J. & Ajitha, S. (2025) The Business Matrix: A Multidisciplinary Approach to Modern Business Challenges. Bengaluru: Eureka Publications. ISBN 978-81-19567-25-6. |
| 9 | Rakshitha, S. & Sushma, B.S. (2025) ‘Financial Performance Analysis of Indian FMCG Companies’, in The Business Matrix: A Multidisciplinary Approach to Modern Business Challenges. Eureka Publications, pp. 204–221. ISBN 978-81-19567-25-6. |
| 10 | Mukherjee, S. (2024) ‘Review of Industry 5.0: Evolution and Future Advancements’, in Apple Academic Press, pp. 87–105. |
| 11 | Ajitha, S. (2024) ‘Intelligent Process Automation and Its Implications for the Marketing Industry’, in Advancements in Intelligent Process Automation, pp. 413–434. IGI Global. |
| 12 | Vanishree, K. (2024) ‘Navigating the Storm: Understanding the Role of Investor Sentiment in Stock Market Bubbles and Crashes for Informed Investment Decision Making’, Journal of Management Scholars (TATVA Special Publication). |
| 13 | Ajitha, S. (2024) ‘Journey from Brain Drain and Brain Gain to Brain Circulation: Bengaluru, India as a Start-up Entrepreneurship Ecosystem to Address Global Problems’, in Global Urban Innovation Brief, No. 2, DiSTEP, pp. 13–19. |
| 14 | Annapurna, P. (2024) ‘Journey from Brain Drain and Brain Gain to Brain Circulation: Bengaluru, India as a Start-up Entrepreneurship Ecosystem to Address Global Problems’, in Global Urban Innovation Brief, No. 2, DiSTEP, pp. 13–19. |
| 15 | Sharath Kumar, K.M. (2024) ‘Journey from Brain Drain and Brain Gain to Brain Circulation: Bengaluru, India as a Start-up Entrepreneurship Ecosystem to Address Global Problems’, in Global Urban Innovation Brief, No. 2, DiSTEP, pp. 13–19. |
| 16 | Sharath Kumar, K.M. (2024) ‘A Synergy of Technology and Nature to Fight Against Climate Change: The Case of Garden Terminal of Bangalore International Airport Limited’, in Global Urban Innovation Brief, Vol. 2. |
| 17 | Chanchala (2024) ‘A Synergy of Technology and Nature to Fight Against Climate Change: The Case of Garden Terminal of Bangalore International Airport Limited’, in Global Urban Innovation Brief, Vol. 2. |
| 18 | Subhadeep (2024) ‘An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients’, Chapter 17. DOI: 10.4018/978-1-6684-8634-4.ch007. |
| 19 | Mukherjee, S. (2024) ‘Marketing Perspective on Phygitalization’, Taylor & Francis, UK. ISBN 9781774918463. |
| 20 | Mazumdar, C.S. (2024) ‘Can Assortment and Customer Service Be Determinants of Customer Loyalty? An Empirical Study of the Online Grocery Industry’, Chapter 3 in Emergent Research on Business and Society: An India-Centric Perspective. Transnational Press London. |
| 21 | Rajan, S. (2024) ‘The Effect of Value Co-Creation on Transformation of Academic Experience: Case of Higher Education in the Sultanate of Oman’, in Strategies for Business Transformation – Accelerators for Sustainable Growth, pp. 141–158. |
| 22 | Suresh, N. (2023) Production and Operations Management: With Skill Development, Caselets and Cases. New Age International Publishers. |
Patents Filed
| Sl. No. | Patents Filed |
|---|---|
| 1 | Shilpa, R. G. and Murthy, P. V. R. “Electric Field Excited Non Invasive Fluid Flow Measurement Device”, Indian Patent Application: 202241003996, January 24, 2022. |
Ph.D Scholars
FMC’s sought-after Academic Research Programme offers students experienced and knowledgeable scholars as mentors, facilities that are well-equipped to support research endeavours, and an environment conducive to multidisciplinary thinking and collaboration. The program seeks to encourage transformational research that will help address problems of national and societal importance, while also creating an ecosystem for interdisciplinary research.
Highlights
Education at the Ramaiah University of Applied Sciences is designed to effortlessly bridge the gap between industry and academics. Our programmes therefore -
- Are rooted in the application-based learnings of the day
- Offer exciting national and international learning and research opportunities
- Incorporates comprehensive industry training through internships and placement support
- Ensures value addition through guest lectures and workshops by industry experts
- Provide state-of-the-art facilities across Faculties to ensure learning by doing
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