Faculty & Staff
Contact
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Email
Vnagendra.ms.mc@msruas.ac.in
- Phone
- Websites
Mr. Nagendra V
Associate Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Teaching, Mentorship, Training, Skill Development and Research in the areas of Marketing Management, Marketing Communication, Retail Management, Business Strategy, Consumer Behavior, Advertising Management, International Marketing, Principles of Management, Strategic Management and other allied Sales and Marketing subjects — at M.S. Ramaiah University of Applied Sciences from February, 2014 till current date.
Qualifications
- (Ph.D with Specialization)
Ph.D (Marketing) – in Progress
- (PG with Specialization)
M.B.A (Marketing), 1994
- (UG with Specialization)
B.E. (Mechanical), 1989
Experience
Total Years of Experience32 Years 10 Months
Academic Experience
- Associate Professor at Jain University (6 Years) , Ramaiah University of Applied Sciences (2014 – till date)
Industry Experience
- Executive – Export Marketing in SR Marketing, an Exports Agency from 1990 – mid-92
- Asst. Manager — Sales at McNally Bharat Industries Ltd. from mid-1992 till mid-1994 and Deputy Manager – Sales at McNally Bharat Industries Ltd. From mid-1994 till 1996. Responsible for sales of Slurry pumps and allied mining industry equipment to pan-India clients in private and government sector mining companies
- Deputy Manager – Sales in Kuduma Fasteners from 1997 to mid-1998. Responsible for sales of High-Tensile Fasteners to clients pan-India in Automotive and Engineering sectors.
- Manager – Marketing and Projects at Valdel Retail from 1998 to 2003
- Head – Marketing at Valdel Retail from 2003 – to mid — 2008 . Responsible for Marketing Communications and brand-building of the consumer retail business entities of Valdel Retail
- Retail Marketing
International Conference Papers
- A G Sreevalli, Gambali Vinith, H.S Srivata and V Nagendra, 2022, November. Modeling Adoption Of Health apps by Consumer (18-60yrs) Using UTAUT-2. In 12th ASIP (Asian Society for Innovation and Policy Conference), International Conference
- Mohan Kumar Iyer and V. Nagendra, 2011, March, Agricultural Marketing in the context of changing Global Economic order. International Conference, Mysore, India, at the Institute of Development Studies, University of Mysore. The Conference was organised in collaboration with the University of Agricultural Sciences, Bangalore and the Karnataka State Agricultural Marketing Board, Bangalore, India
ADDRESS