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Ramaiah University of Applied Sciences

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Dr. Anicar D Manavi

Assistant Professor

Dr. Anicar D Manavi is an Assistant Professor in the Department of Management studies at Ramaiah University of Applied Sciences since August 2022. She completed her PhD in Management (marketing) from Pondicherry University, India, and holds a consolidated of four and a half years of teaching and research experience in the roles of Assistant Professor, Academic Associate and Research Assistant. She has authored and co-authored various research papers focusing on consumer behaviour and published in reputed peer-reviewed journals. One of her research papers received the Best Paper for the track award on Marketing and Analytics in the 18th Consortium of Students in Management Research (COSMAR’18) at the Indian Institute of Science (IISc) Bangalore. She has also been associated with Journal of Indian Business Research (JIBR), Emerald Publications, as an Editorial Associate.

Qualifications

  • PhD (Management)

    Pondicherry University, Puducherry, India

  • M.B.A. (Marketing & Finance)

    SDGS College, Hindupur (Affiliated to Sri Krishnadevaraya University, Andhra Pradesh)

  • B. Com. Computer Applications

    SDGS College, Hindupur (Affiliated to Sri Krishnadevaraya University, Andhra Pradesh)

Experience

Total Years of Experience: 5.37 Years 

Training Experience

  • Consumer behaviour
  • Subsistence Marketplace

Consultancy

  • Successfully completed a consultancy project titled ​“Management in Innovative Health” for EDHEC Business School, France, from June to September 2023.
  • Completed a comprehensive project involving the preparation of a Handbook for Quarterly Performance Review for Gokula Education Foundation (Medical) during May and June 2023.

Ph.D. Dissertation:

  • Perceived Express Delivery Service Quality Driven Customer Loyalty: A Link Beyond Satisfaction Trap in a B2B Context

National Conference Papers

  • Manavi, A.D., Khatri, S., Jaipal, L. and Adya, M.D. (2023), ​“The Power of Non-Celebrity Influencers in Building Brand Credibility & influencing Brand Preference”, 25th Annual Convetion of Strategic Management Forum, Indian Institute of Management Trichy, Tiruchirappalli.
  • Sunidhi, Manavi, A.D. and Nagendra, V. (2023), ​“A Predictive Model for the Consumer Intention to take Action against Data Breach”, 25th Annual Convetion of Strategic Management Forum, Indian Institute of Management Trichy, Tiruchirappalli. 
  • Manavi, A. D., 2019. Assessing intervention of satisfaction and switching costs in service quality — customer loyalty link from a B2B context. Indore, Indian Institute of Management.
  • Manavi, A. D. & Malini, D. H., 2017. Planned Migration of Farmers — Individual Growth and Rural Sustainability. Bengaluru, Bangalore University.
  • Manavi, A. D. & Malini, D. H., 2018. Assessing Switching Costs Intervention in the Service Quality — Customer Loyalty Link in Express Delivery Services. IISc, Bangalore, Excel India Publications, pp. 179 – 82.
  • Singh, S. A., Manavi, A. D. & Malini, D. H., 2017. Measuring Perceived Service Quality and Examining Mediating Effect of Switching Costs in Express. Indore, Emerald Group Publishing (India) Private Limited, p. 54.

International Conference Papers

  • Manavi, A. D. & Malini, D. H., 2016. Can Patanjali be called Cult Brand???. Kuala Lumpur, Malaysia, Academic Research Publishers, pp. 117 – 124.

International Journal Papers

  • Manavi, A.D., Malini, D.H., 2021. Assessing intervention of satisfaction and switching costs in perceived service quality – customer loyalty link. International Journal of Technology Transfer and Commercialisation 18, 172 – 194. https://​doi​.org/​1​0​.​1​5​0​4​/​IJTTC.…
  • Manavi, A.D., Malini, D.H., 2018a. Sentiment Analysis of eWOM on Service Performance of Public Undertaking Hotels. Amity Journal of Marketing 3, 13 – 23.
  • Manavi, A.D., Malini, D.H., 2018b. Effects of Job Mobility from Domestic Work to Factory Work of Female Workforce in Urban India. SOMTU Journal of Business and Management Research 1, 253 – 262.
  • Manavi, A.D., Thapa, B., Malini, D.H., 2018. Travel Insurance: Do Travellers’ Attitudes Shape Their Purchase Intention? The Journal of Insurance Institute of India XXXVV, 62 – 69.
  • Thapa, B., Manavi, A.D., Malini, D.H., 2018. Unraveling Tourists ‟ Preferred Homestay Attributes from Online Reviews: a Sentiment Analysis Approach. International Journal of Pure and Applied Mathematics 119, 1567 – 1585.

Best Paper for the track award on Marketing and Analytics at the 18th Consortium of Students in Management Research (COSMAR’18) at the Indian Institute of Science (IISc) Bangalore

  • All India Management Association (AIMA)

    Member