Distinguished Lecture entitled ​“Marketing Analytics — Its Scope and Future” has been presented by Professor M. Krishna Erramilli, Director of MBA & MS Marketing Analytics, Associate Dean, and Professor of Marketing at the Stuart School of Business, Illinois Institute of Technology, USA. Professor M. Krishna Erramilli’s presentation has explored how the world changed with the internet, social media, digital technologies, and big data, importance of for a company to gather and analyze data, generate insights, and develop marketing strategies that expand customer base and market share. Professor M. Krishna spoke about the vibrant, multicultural city of Chicago which offers exciting opportunities for professional growth. Distinguished Lecture has been attended by around 113 Participants from India and abroad, and it concluded with questions from the audience