Hospitality distribution channels and their Significance

The Department of Management Studies at FHMCT, M.S. Ramaiah University of Applied Sciences, hosted a Guest Lecture on “Hospitality Distribution Channels and Their Significance” on March 18th, 2025, at the Seminar Hall, FHMCT, for 8th-semester students, with 60 attendees.

The session provided valuable insights into hospitality distribution channels, which encompass the various platforms and methods used by hotels, resorts, and other hospitality businesses to market and sell their products—such as rooms, services, and experiences—to customers. These channels play a crucial role in expanding reach, enhancing visibility, and increasing bookings, ultimately contributing to business growth and success.

Learning Outcomes:

• Understanding Direct Channels & Indirect Channels
• Exposure to Global Distribution Systems (GDS)
• Awareness of Online Travel Agencies (OTAs)
• Insights into Social Media & Influencer Marketing
• Understanding Corporate and Group Sales, Metasearch Engines
• Knowledge of Travel Wholesalers, Subscription, and Loyalty Programs

Outcome:

• Ms. Sneha Sharma skillfully emphasized the importance of Hospitality Distribution Channels and their significance, highlighting how these concepts apply not only within the hospitality industry but also in broader professional contexts.
• She shared real-world examples from the hospitality sector, showcasing how businesses utilize distribution channels to market their products effectively.
• The session was highly interactive, as students were divided into four groups and tasked with creating real-time scenarios and strategies related to pricing, advertisement, and unique selling points.
• She also highlighted the pros and cons of distribution channels, explaining how businesses strategically leverage them to cater to niche markets within the industry.