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Dr. Vimal Raj L
Assistant Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Dr. Vimal Raj L completed his PhD with a thesis titled "Adoption of Cashless Transactions – An Empirical Analysis from Users' Perspective" on August 21, 2024, in the Department of Commerce at the Karaikal Campus of Pondicherry University. He earned his Master of Commerce in 2011 at Muthurangam Government Arts College, Vellore, Tamil Nadu, affiliated with Thiruvalluvar University. He has also qualified for both TNSET (September 2017) and UGC-NET (December 2018) for the eligibility of an Assistant Professor in Commerce. His teaching interests include banking theory and practice, accounting, marketing, micro and macroeconomics, statistics, and business research methods.
His research interests encompass financial services marketing, technology adoption, general marketing, and theory development. He has successfully published five research papers in ABDC-ranked journals, with three papers in B-category journals and two in C-category journals, all indexed in Scopus (Q1 and Q2) and Web of Science. Additionally, he has contributed a book chapter to the IFIP Advances in Information and Communication Technology book series (IFIPAICT, Volume 698) by Springer Nature. Beyond his publication achievements, he has served as a reviewer for seven research papers in three ABDC journals.
Qualifications
- Ph.D.
Pondicherry University, 2024
- M. Com
Muthurangam Govt. Arts College, Vellore, 2011
- B. Com
VIT University, Vellore, 2008
Experience
Total Years of Experience- 2 Years
Industry Experience
- 2 Years (Entrepreneur, Quality & Taste Restaurant in Vellore, 2014-2016)
- Financial Services Marketing,
- Technology Adoption,
- General Marketing and
- Theory Development.
- Vimal Raj L, Amilan S, Aparna K and Abinash Mandal. (2024), The Intermediary Effects of Perceived Ease of Use, Usefulness, Trust, and Attitude in the Adoption of Cashless Transactions: An Empirical Investigation In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Lal, B., Elbanna, A. (eds) Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. TDIT 2023. IFIP Advances in Information and Communication Technology, vol 698. Springer, Cham. https://doi.org/10.1007/978-3-031-50192-0_21
International Journal Papers
- Vimal Raj L, Amilan S and Aparna K. (2021), "Role of perceived countries’ advantages of cashless economy in behavioral intentions of using cashless transactions: an empirical analysis", Journal of Indian Business Research (ABDC - C; Scopus Q2; WoS), Vol. 13 No. 3, pp. 413-433. https://doi.org/10.1108/JIBR-06-2020-0186
- Vimal Raj L, Amilan S, Aparna K and Karthick Swaminathan. (2023), "Factors influencing the adoption of cashless transactions during COVID-19: an extension of enhanced UTAUT with pandemic precautionary measures", Journal of Financial Services Marketing (ABDC - B; Scopus Q1; WoS), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1057/s41264-023-00218-8
- Vimal Raj L, Amilan S and Aparna K. (2023), "Developing and validating a cashless transaction adoption model (CTAM)", Journal of Science and Technology Policy Management (ABDC - C; Scopus Q1; WoS), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-03-2023-0037
- Aparna K, Amilan S and Vimal Raj L. (2023), "Customers’ response to mandatory corporate social responsibility in India: an empirical evidence", Social Responsibility Journal (ABDC - B; Scopus Q1; WoS), Vol. 19 No. 3, pp. 429-445. https://doi.org/10.1108/SRJ-04-2021-0174
- Aparna K, Amilan S and Vimal Raj L. (2024), "Stakeholders' perception of mandatory CSR in the Indian hotel industry: scale development and validation", Social Responsibility Journal (ABDC - B; Scopus Q1; WoS), Vol. 20 No. 1, pp. 128-147. https://doi.org/10.1108/SRJ-08-2022-0329
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