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Dr. VAISHALY BOPAIAH G.

Assistant Professor

  • School/College

    Faculty of Management and Commerce

  • Department

    Department of Management Studies

Dr. Vaishaly Bopaiah G. is an accomplished academic professional with over 14 years of teaching experience in the field of management studies. She holds a Ph.D. in Management reflecting her deep interest in digital marketing and consumer behavior in the e-commerce domain.

Qualifications

  • PhD

    PRESIDENCY UNIVERSITY, 2022

  • MBA

    CMR COLLEGE/ BANGALORE UNIVERSITY, 2010

  • BA

    CENTRAL COLLEGE/BANGALORE UNIVERSITY, 2008

Experience

Total Experience
  • 14 Years/7 Months
Academic Experience (10 + years)
  • SAMBHRAM ACADEMY OF MANAGEMENT STUDIES-6YRS.
  • ALLIANCE UNIVERSITY-1 YR
  • PRESIDENCY COLLEGE-7YR

National Conference Papers
  • Bopaiah, V.G. (2022) ‘Consumer perception towards handwoven textiles: Exploring the influencing factors’, Rabindra Bharati Journal of Philosophy. ISSN 0973 0087.
International Conference Papers
  • Don Bosco College, 2012. India Inc. Innovative Management Strategies. International conference held on 7 January 2012.
  • IIBS, 2019. Disruptions in Industry 4.0. International conference held on 24 January 2019.
  • Presidency University, 2022. ECED-2022. International conference held on 8 July 2022.
National Journal Papers
  • MLA College, 2012. Business Education – Present & Future. National conference held on 11 December 2012.
  • Sai Vidya College, 2015. Emerging Indian Scenario – Harnessing the Opportunities. National conference held on 11 June 2015.
International Journal Paperss
  • Bopaiah, V., 2022. Effect of social media in promoting textile outlet in India – A case of khadi product. Seybold, 17. ISSN No. 1533-9211.
  • Bopaiah, V., 2021. Learning from crisis – A paradigm shift of consumer buying behavior towards apparels – Post COVID-19. Palarch, 18. ISSN No. 1567-214X.

  • IIC member in Presidency College.

Admission 2025

ADDRESS

Vidya Soudha (Heritage Block)

M. S. Ramaiah University of Applied Sciences,

Gnanagangothri Campus

New BEL Road

MSR Nagar, Bangalore - 560054