Dr. Reshma K.J.

• Behavioral Finance, Accounting, Taxation and Entrepreneurship

• Ajitha, S., K. J., R., Geevarathna, & Huxley, S. (2025). Indigenous Knowledge and Sustainable Development: Bridging Traditional Practices With Modern Climate Solutions. In P. Roy, M. Hamidi, & H. Wahab (Eds.), Community Climate Justice and Sustainable Development (pp. 147-180). IGI Global Scientific Publishing. https://doi.org/10.4018/979-%208-3373-0619-3.ch008
• Mr. Kanta Varun Tej, Ms Reshma K J & Dr. S Ajitha (2025). Financial literacy and Risk Tolerance in Investment Decisions published in book chapter. Shodhcold: Innovative pathway on multidisciplinary approach to sustainable development, pp -190-195 (ISBN: 978-81-984393-9-0)
• Ms Nishmitha, Dr. S Ajitha & Ms Reshma K J (2025). The Role of Cryptocurrency in Diversifying Investment Portfolio Published in book chapter. Shodhcold: Innovative Pathway on Multidisciplinary Approach to Sustainable Development, pp -162-189(ISBN: 978-81-984393-9-0)
• Risk and Return Behaviour on Systematic Investment Plan – LAP LAMBERT Academic Publishing, 2020 (ISBN: 978-6200250865).

• Best Paper Award on Bridging the Deep Tech Valley of Death: Policy, Financing, and Ecosystem Strategies for Sustainable Growth" at ICSSR Sponsored International Conference on Deep-Tech and Policy
• Winner at Fore International Case Conference for the case study Can a Low-Cost Airline Survive after the Pandemic? Reaching the High Skies - A Case Study on IndiGo Airline.

International Conference Papers

• Factors Influencing Investment Behaviour of Young Investors in Bangalore – 2nd International Conference on New Frontiers of Engineering, Management, Social Science, and Education
• Factors Influencing Investment Decisions in the Banking Sector – National Conference on Recent Trends in Commerce and Management
• A Study on Non-Performing Assets (NPAs) during Pre- and Post- Covid Period on Priority Sector Lending (PSL) in some Public and Private Banks- International Conference on Multidisciplinary Research and Global Transformation
• Capital Structure of Indian Chemical Industries- International Conference on Multidisciplinary Research and Global Transformation
•  Presented paper titled Harmonizing Excellence: Investigating the Interconnection between Hospital Accreditation and Patient Perception of Quality Care – International Conference CAHOCON 2024, Kolkata
• Presented Paper titled” Impact of Personality Type and Behavioural Bias on Entrepreneurial Intention: A Comparative Study between Students and Entrepreneurs” - International Conference on Entrepreneurship and Entrepreneurial Ecosystem in the Global Economy: Role of Returnee Entrepreneurs at Indian Institute of Science(2025)
• Presented paper titled "Bridging the Deep Tech Valley of Death: Policy, Financing, and Ecosystem Strategies for Sustainable Growth" at ICSSR Sponsored International Conference on Deep-Tech and Policy: Building a Sustainable Deep-Tech Startup Ecosystem for Viksit Bharat 2047, hosted by the Faculty of Management and Commerce, M.S. Ramaiah University of Applied Sciences (MSRUAS) in collaboration with the Centre for National Security Studies, MSRUAS (2025)
• Co-authored the paper titled “Decoding the Impact of Union Budget Announcements on Industry-Specific Indices: A Decade-Long Analysis of the Indian Stock Market Using Sentiment Analysis” at the International Conference on Sustainable Finance and Accountancy (ICSFA-2025), held on 13 & 14 March 2025, organized by the Department of Professional Studies, at CHRIST

National Journal Papers and International Journal Papers

• Jagadish, G. and Reshma, K.J., 2020. The Impact of Goods and Services Tax (GST) on Fast Moving Consumer Goods (FMCG) Consumers with respect of Personal care Products. Asian Journal of Management, 11(1), pp.1-4.
• Chandana and Reshma (2019), “An Empirical Study on Impact Of Micro finance in Enhancement of Rural Credit in Chintamani Taluk, Chikkaballapur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.67-73, June 2019, Available
• Reshma, K.J., 2023. Personality Type and Entrepreneurial Intention: A Comparative Study on Post-Graduate Students and Entrepreneurs. Educational Administration: Theory and Practice, 29 (4), 599-610 Doi: 10.53555/kuey. v29i4, 5163.
• Reshma K.J and Dr. Ganesaraman K (2024) “Impact of Cognitive and Emotional Bias on Students’ Entrepreneurial Intention”, Educational Administration: Theory and Practice, 30(3), pp. 1002–1016. doi: 10.53555/kuey.v30i3.1434
• Himashree, M. S., KJ, M. R., Ajitha, S. & Girish, M. R., 2024. Automating adverse event detection in clinical trials through machine learning. Periodico di Mineralogia, 93(6),pp. 340-352.
• Prasad, M. R., Ajitha, S. & Reshma, K. J., 2024. Predicting climate variations: machine learning approach using weather factors and the socio-economic drivers of temperature. International Journal of Innovative Research in Technology, 11(7), pp. 2959-2969.
• Potaraju, P., Reshma, K. J. & Ajitha, S., 2025. A study on factors influencing behavioral intention to adopt and use neobanking. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 13(1), pp. 282-292.
• Likith Kumar, C. M., Ajitha, S. & Reshma, K. J., 2024. Predictive analysis of employee turnover: a comprehensive model for attrition forecasting. International Journal of Scientific Research in Engineering and Management, [online].