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Ms. Rashmi R
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Ms. Rashmi R

Assistant Professor

  • School/College

    Faculty of Management and Commerce

  • Department

    Department of Commerce

Ms. Rashmi R works as an Assistant Professor in the Department of Commerce, RUAS. Her aim is to help students find and nurture their strengths in order to reach their highest potential. She has taught modules dealing with Business Economics, Managerial Economics, Rural Banking and Micro Finance, Business Environment and Entrepreneurship Development, Marketing Management, Service Marketing, International Marketing Management. She is actively working on topics like Personal Branding, Destination Branding, Sensory Marketing and consumer behavior. Some of her time at the university is taken up as a Thesis Advisor for postgraduate students. She has acquired about 9 years of professional experience in total. This comprises 7 years in academics and 2 year in industry. At present, she is pursuing the PhD degree in Marketing. She has attended many faculty development programs on technology management organizing innovative teaching and learning skills, NEP implementation , Innovation in Teaching Pedagogy, Capacity Building for women in education , student centered teaching and learning methods, Social enterprise management from premium and elite Institutions.

Qualifications

  • Ph.D with Specialization

    Pursuing (Specializing in Marketing), 2018

  • PGD with Specialization

    Post-Graduation Diploma in Business Administration (specializing in Marketing), 2018

  • PG with Specialization

    M.Com in Taxation and Accountancy, 2016

  • UG with Specialization

    B.B.A specializing in Marketing, 2012

Experience

Total Years of Experience

9 years

Academic Experience
  1. Ramaiah University of Applied Sciences Aug 2017 onwards
  2. Bishop Cotton Women’s Christian College (April 2017- July -2017)
Industry Experience:
  1. Maanini Vastra Samskrithi – Dec 2012- May 2014 (A Handloom based Start- up)
Training Experience

Short Term training Course( Conducted)

  1. Certification and training on Basics of Insurance titled “Insurance – 101” 2022 for Undergraduate Students of Ramaiah University of Applied Sciences
  2. Value Added Course titled “International Trade) 2021 for Undergraduate Students of Ramaiah University of Applied Sciences

Short Term training Course (Attended)

  1. Short Term Training Program from AICTE for “Outcome Based pedagogical initiatives for Teaching and Learning”
  2. Short Term Training Program from AICTE for “NLP techniques for teaching Gen Z Students- Rethinking new ways of Communication”. From Sri Rama Krishna College of Arts and Science

Faculty development Programs (Attended)

  1. FDP on “Academic Leadership in Higher Education” 2021 from Central University of Rajasthan and AICTE
  2. FDP on "Capacity Building of Women in Higher Education" -2021 from SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
  3. FDP on “Developing Academic Leaders for Quality HEI's”-2021 from MDU Centre for Professional and Allied Studies.
  4. FDP on "Modern Pedagogical Techniques for Effective Teaching & Learning" 2021 from NRI Institute Of Technology
  5. FDP on Implementation of NEP 2020- RNS college Bangalore
  6. FDP on “Digital pedagogy for 21st century teachers”. from R H Raisoni University Saikheda – MP
  7. FDP on “Developing Academic Leaders for Quality HEI’s- MDU Centre for Professional and Allied Studies”. from AICTE International Conference on “Digital Innovation in Global Outlook-2022” by Ebenezer Management College.
  8. FDP on "ROAD – Response, Effectiveness, Organising Self, Attitudinal Shift, Decision Making"- 2020 from University College of Engineering, Osmania University
  9. FDP on "Design thinking" -2020- Amity Center for Entrepreneurship Development
  10. FDP on "Innovation Management”, 2020 from Inderprastha Engineering College along with AICTE
  11. FDP on “Leadership in times of Crisis”. 2020 from Ramaiah Institute of Management
  12. FDP on "Rural Entrepreneurship"-2020, Mahatma Gandhi University
  13. FDP on "Social Enterprise Management" 2020 from Indian Institute of Management Nagpur
  14. FDP on "Technology Management" 2020 from Delhi Technological University
  15. FDP on "Productivity enhancement" 2020 from National Institute of Technology Warangal

  1. Branding
  2. Destination Branding
  3. Personal branding
  4. Branding in Hospitality and Tourism
  5. Consumer behavior
  6. Service marketing
  7. Hospitality Sector Branding
  8. Social media Marketing

  1. Received Best Paper award at International Conference- ICLTCCA 2023 Mahsa University, Regenesys Business School, South Africa and Bhartiya Vidyapeeth Institute of Management Studies, India
  2. Received Scroll of honor for being best in academics in Post-Graduation from Bishop Cotton Women’s Christian College in the year 2016 Best Out Going Students under All-rounder category In Undergraduate Program from Bishop Cotton Women’s Christian College in the year 2011
  3. Received Best Youth Award for NSS in the year 2011 in Bishop Cotton Women’s Christian College

International Conference Papers
  1. Rashmi R (2023) -“An Analytical Study on People’s Insight of Personal Branding in Influencer Economy”. International Conference- ICLTCCA2023 Mahsa University, Regenesys Business School, South Africa and Bhartiya Vidyapeeth Institute of Management Studies, India.
  2. Rashmi. R, Mahalakshmi (2023)-“Role of Financial Inclusion in Attaining Sustainable Development Goals– A Study at Hoskote Taluk”. International Conference- ICLTCCA2023 Mahsa University, Regenesys Business School, South Africa and Bhartiya Vidyapeeth Institute of Management Studies, India.
  3. Rashmi. R, Anup Jayaram (2023) -“A Structural Equation Modelling approach for Destination Marketing through Vlogs in Gokarna, Karnataka”. International Conference- ICLTCCA2023 Mahsa University, Regenesys Business School, South Africa and Bhartiya Vidyapeeth Institute of Management Studies, India.
  4. Rashmi. R, Vinith Kumar V (2023)-“A Study on Role of social Media Marketing in Consumer Buying Behavior of EV-Cars: A Structural Modelling Approach”. International Conference- ICLTCCA2023 Mahsa University, Regenesys Business School, South Africa and Bhartiya Vidyapeeth Institute of Management Studies, India.
International Journal Papers
  1. Rashmi. R et. al., “A Study on Work Life Balance of Parents of Special Needs Children”, 2nd Indian International Conference on Industrial Engineering and Operations management (IEOM) Conference, Warangal, India, August 16-18, 2022.
  2. Rashmi R, Nirmal Raj VK , (2020).” Study on the Implementation and the Impact of Artificial Intelligence in Banking Processes”. Journal of Seybold Report Volume 15 Issue 7 2020
  3. Lokande Sheetal R, Rashmi R,”Effect of Mergers and Acquisitions on stock price behaviour of merger and acquirer companies in Metal Industry”. Journal of Seybold Report, Volume 15 Issue 7 2020
National Journal Papers
  1. Rashmi R, Dr. N Suresh, Sheetal R Lokande-2021 “Impact of Mergers and Acquisitions on the stock price behavior of Merger and Acquirer Companies in Oil and Gas Industry”. Asian Journal of Management Vol. 12| Issue-01|January – March 2021
  2. Rashmi R, Nirmal Raj VK -2021 “A Study on the Implementation and the Impact of Artificial Intelligence in Banking Processes”. Asian Journal of Management Vol. 12| Issue-01|January – March | International Journal Papers
  3. Jithu George, Rashmi. R, 2021.”A Study on Role of Financial Inclusion on Regional rural Banks - with Reference to Kerala Gramin Bank” Asian Journal of Management Vol. 12| Issue-02|April - June| 2021
  4. Sindhu. J; Rashmi. R, 2020 “Study on liquidity risk management of selected commercial and private banks in India”. TRANS Asian Journal of Marketing Management Research
  5. Sruthi B, Rashmi R. A Study on Working capital Management in Hindustan Petroleum Corporation Limited. Asian Journal of Management. 2021; 12(2):164-8
  6. Lokande Sheetal R, Rashmi R. 2020”Impact of Mergers and Acquisitions on stock price behavior of merger and acquirer companies in Automobile Industry”. Bulletin monumental. Volume 21 : Issue 07 – 2020
  7. Hamsini H.P, Rashmi R, 2019”A Study on Effectiveness of the Crop Insurance in Karnataka -With Special Reference Chikmagalur District”. Centre for Research on Islamic Banking & Finance and Business, USA Vol. 3, No. 2 (ABDC Listed Journal)
  8. Bhavana Gowda SP, Rashmi R. 2019.”An Analysis of Effectiveness of Bancassurance among Customers as an Alternative Distribution Channel in Bangalore”. Centre for Research on Islamic Banking & Finance and Business, USA. USA Vol. 3, No. 2 (ABDC Listed Journal)

  1. Indian Tourism & Hospitality Congress – Life Member (Academic)
  2. Indian Commerce Association – Institutional member

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New BEL Road, MSR Nagar , Bangalore - 560054

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