Faculty & Staff
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Ms. Annette Nikita
Assistant Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Ms. Annette Nikita is an Assistant Professor in the Department of Management Studies, FMC. She holds a Hospitality Management degree and an MBA in Marketing. She has qualified KSET and UGC-NET in Management and is currently pursuing her Ph.D. in Management at Ramaiah University of Applied Sciences. With 2.2 years of academic experience at institutions such as Dayananda Sagar University and NITTE, her teaching and research interests lie in the areas of marketing, consumer behaviour, and entrepreneurship, with a special focus on startups.
Qualifications
- UGC-NET (Management)
UGC, 2022
- KSET (Management)
Mysore University , 2021
- PhD
Ramaiah University of Applied Sciences, Pursuing
- MBA- Marketing
Ramaiah University of Applied Sciences, 2021
- BSc in Hospitality Management
Bharathiar University , 2019
Experience
Total Experience
- 2.2 years
Academic Experience
- Dayananda Sagar University & NITTE
- Marketing, Consumer Behaviour, Entrepreneurship, and Startups
International Conference Papers
- Nikita, A. & Kumar, S.K.M., 2025. Start-up Journey: Critical Review on Growth Sustainability of Funded and Non-Funded Start-ups in Bangalore Ecosystem. International Conference on Entrepreneurship and Entrepreneurial Ecosystems in the Global Economy: Role of Returnee Entrepreneurs.
- Namratha, R., Nikita, A. & Devakumar, G., 2023. Development of a conceptual model for effective team performance for higher education institutions in India (HEI). International Conference on Leveraging Technology for Creating Competitive Advantage, BVMISR, Mahsa University Malaysia and Regenesys Business School South Africa.
- Nikita, A. & Renee (2023). “Predicting Purchase Intention Towards Counterfeit Wearables: A Case of South East Bangalore.” Doctoral Colloquium, Ramaiah University of Applied Sciences, Bangalore.
International Journal Papers
- Nikita, A. & Devakumar, G., 2022. Development of a model to determine the purchase intention of counterfeit luxury products among consumers in Bengaluru. Indian Journal of Marketing, 52(11), pp.44–59.
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