Faculty & Staff
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Contact
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Email
Nitin@iiitnr.edu.in
nitin2028@gmail.com
- Websites
Mr. Nitin Kumar
Assistant Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Mr. Nitin Kumar is an academician and researcher specializing in Marketing, Digital Influencer Marketing, Consumer Behaviour, and Digital Influencer Activism. He is pursuing a PhD in Management (Thesis Submitted) and has qualified UGC-NET, along with an MBA and a BBA. He brings over eight years of teaching experience in the field of management.
Mr. Nitin's research focuses on emerging dimensions of digital marketing, influencer marketing, consumer decision-making, influencer activism, and evolving consumer-brand relationships. His scholarly work has been published in reputed journals, and he has presented research at various academic conferences. His research interests also include AI influencers, de-influencing, brand relationships, and consumer engagement in digital environments.
As an educator, Mr. Kumar is committed to integrating contemporary industry developments and research insights into classroom teaching, with an emphasis on experiential learning, critical thinking, and application-oriented management education.
Qualifications
- PhD (Thesis Submitted)
IIIT, Naya Raipur, 2026
- MBA
NIET/ Mahamaya Technical University, 2012
- BBA
HIMT/CCS University, 2010
Experience
Total Years of Experience08 Years
Academic Experience
- GNIOT- 4 Years, 6 Months
- HIMT- 2 Years
- SDPG College- 1 Year
Digital Influencer Activism, Consumer Behavior, De-Influencers, Influencer Marketing
- Qualified UGC-NET
- Junior Research Fellowship (2022–2024)
- Senior Research Fellowship (2024–2026)
National Conference Papers
- Kumar N and Agrawal AK. From Reel to Real Impact: Examining the Role of Artificial Intelligence (AI) Influencer Activism on Sustainable Consumer Purchasing Intention. 5th Annual International Research Conference and Doctoral Workshop, IIM Lucknow. 2026.
- Kumar N and Agrawal AK. Debunking the Popular Brands' Claims: Role of Digital Influencer Activism in Reinventing Consumer Decision-Making. India Management Research Conference, IIM Ahmedabad. 2026.
- Kumar N and Agrawal AK. Femluencing: Unveiling the Dynamics of Female Influencers Beyond the Likes and Followers. Global Business Behavioural Strategies for Sustainable Management, NIT Hamirpur. 2024.
- Kumar N and Agrawal AK. Be My Advisor! Examine the Role of Credibility and Perceived Expertise in Building the Parasocial Relationship. PAN IIM World Management Conference, IIM Sambalpur. 2023.
International Journal Papers
- Kumar N, Agrawal AK, Durana P, Chatterjee S. Organic Food Adoption Among Young Consumers: Role of Digital Influencers. British Food Journal. 2025; 127(8). doi:10.1108/BFJ-01-2025-0114.
- Kumar N and Agrawal AK. Digital Influencer Activism: A Literature Review and Future Research Agenda Using TCCM Framework. International Review on Public and Nonprofit Marketing. 2026. doi:10.1007/s12208-026-00465-0.
- Kumar N, Agrawal AK, Cug J, Chatterjee S, Troise C. Unravelling Consumer Decision-Making Under the Realm of Digital Influencer: A Review and Agenda. Measuring Business Excellence. 2025. doi:10.1108/MBE-06-2025-0135.
IEEE
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