Faculty & Staff
Contact
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Email
Manisankardatta.ms.mc@msruas.ac.in
- Websites
Mr. Manisankar Datta
Assistant Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Have academic experience in teaching Entrepreneurship, Strategic Management, Business Ethics, and Organizational Behaviour. Currently pursuing a Ph.D. in Strategy and Entrepreneurship at the Indian Institute of Technology (IIT) Delhi. My research interests include entrepreneurship, strategic management, sustainability and circular economy, with publications in reputed peer-reviewed journals and presentations at international conferences. I am actively involved in academic research, faculty development programs, and student mentoring.
Qualifications
- Ph.D(Pursuing)
IIT, Delhi, Tentative, July 2026
- M.Tech in Appropriate Technology and Entrepreneurship
NIT, Arunachal Pradesh, 2016
- B.E. In Electrical and Electronics
Hindustan Institute of Technology and Science, 2013
Experience
Total Years of Experience1Year
Academic Experience
Worked at the National Institute of Technology (NIT), Arunachal Pradesh, teaching subjects related to Entrepreneurship, Strategic Management, and Organizational Behaviour. During this period, I was involved in classroom instruction and academic mentoring. I do not have formal industry experience.
Entrepreneurship, Strategic Management , Sustainability and circular economy.
I am particularly interested in understanding how entrepreneurial ventures and social enterprises design and implement strategies that balance economic viability with social and environmental objectives. My work explores themes such as business model innovation, institutional logics, organizational tensions, and performance in sustainability-driven contexts. I also focus on circular economy practices, examining how resource efficiency, waste reduction, and inclusive value creation can be embedded within entrepreneurial and strategic decision-making processes. Through this research, I aim to contribute to both theory and practice by generating insights that support sustainable and responsible enterprise development.
“Fintech Meets Microfinance: Unpacking Perception of Rural Entrepreneurs towards Digital Lending Platforms through Qualitative Comparative Analysis” was recognized for its excellence and contribution to research at the International Conference conducted by CMR University.
This remarkable work is an outcome of a research work co-authored by me and Meghana U, during MBA Dissertation Project at FMC .
International Conference Papers
- Datta, M. (2025). Navigating through the challenges pertinent to adoption of artificial intelligence in healthcare: A TISM–MICMAC approach. Paper presented at the 12th ORSI International Conference on Business Analytics and Intelligence (ICBAI 2025), 15–17 December 2025.
- Datta, M. (2023). Coping with tensions evolved due to institutional uncertainty: A study of Indian social enterprises. Paper presented at the International Conference on Uncertainty, Social Entrepreneurship and the Role of Technology, 22–24 February 2023.
- Datta, M. (2023). Social entrepreneurial orientation and social enterprise performance: Exploring the role of absorptive capacity and marketing capability in enhancing social enterprise performance. Paper presented at the International Conference on Entrepreneurship and Entrepreneurial Ecosystem in the Global Economy, 9–11 January 2025.
International Journal Papers
- Datta, M., Sharma, S., Singh, S., & Tiwari, P. (2023). Manifestation of tensions and dual-goal management in social enterprises: A multiple case study approach. Journal of Social Entrepreneurship, 1–33.
- Kaushik, V., Tewari, S., & Datta, M. (2023). Estimating the topics and prevalence of social entrepreneurship research: Machine learning approach. In Academy of Management Proceedings (Vol. 2023, No. 1, p. 16647). Briarcliff Manor, NY: Academy of Management.
- Kaushik, R., Kumar, R., Datta, M., Kumar, R. K., & Kumar, P. (2020). How does perceived desirability and perceived feasibility affect entrepreneurial intention. In Electronic Systems and Intelligent Computing: Proceedings of ESIC 2020 (pp. 607–616). Springer Singapore.
- Shivani, S., Datta, M., Sharma, S., & Singh, S. (2024). Peering into the mechanism: uncovering critical drivers of green entrepreneurial orientation through total interpretive structural modelling. International Journal of Entrepreneurial Behavior & Research.
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