Faculty & Staff
Contact
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Email
gururajg.ms.mc@msruas.ac.in
- Websites
Dr. Gururaj Phatak
Assistant Professor
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School/College
Faculty of Management and Commerce
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Department
Department of Management Studies
Dr. Gururaj Phatak is an academician, researcher, and trainer currently serving as Assistant Professor in the Faculty of Management and Commerce at Ramaiah University of Applied Sciences. He specializes in the areas of Marketing Research, Technology and Entrepreneurship, MSME Development, Start-up Ecosystem. He has Industry experience in the area of Market Research he worked with GE and Bajaj Auto prior joining to Academics.
He has actively contributed to teaching, research, consultancy, and academic administration through curriculum development, workshop coordination, research mentoring, and industry interaction initiatives. His research interests include Entrepreneurial Ecosystem, Start-ups, AI-driven Innovation, Sustainable Tourism, Retail Management, and Community Development.
Dr. Phatak has organized and delivered several workshops, faculty development programs, and invited sessions on Research Methodology, Advanced Marketing Research, and Start-up Innovation. He has also been involved in interdisciplinary research projects with Government of Karnataka related to eco-tourism, organic food markets, and socio-economic development.
He has guided PG students and Guiding PhD Students in the area of AI and Start-ups, Start-up and Innovation, Sustainable Luxury, Technology Readiness and Consumer Behaviour.
Dr. Gururaj Phatak has presented and published research papers in national and international conferences and journals and continues to contribute toward academic excellence and research-driven learning.
Qualifications
- Ph.D.
University of Mysore. Mysuru, 2018
- MBA
Karnatak University Dharwad, 2009
- B. Sc
Karnatak University Dharwad, 2006
Experience
Total Years of Experience- 16 Years
Academic Experience
- 12 Years
Industry Experience
- 04 Years
Training Experience
- Research Methodology
- Review of Literature
- Defining Problem
- Identification of Gap and Variables
- AI and Start-up Innovation, Innovation and Entrepreneurship, Clusters, Consumer Behaviour,
- 2 Books, 1 Books Chapter
Completed One Consultancy Project from Government of Karnataka and Two are in Progress.
National Journal Papers
- Presented a paper on "Entrepreneurial Marketing and its Dimensions" at Delta- 15.0 National Conference on Emerging Trends in Engineering, Research and Management Conducted by GM Institute of Technology Davangere on 23,24th September 2015.
- Presented a paper on Sustainability and Industrial Cluster- a SWOT Analysis of Hubli-Dharwad Auto-Component Cluster at Delta 16.0 National Conference on Emerging Trends in Engineering, Research and Management Conducted by GM Institute of Technology Davangere on 23,24th September 2016
- Presented a paper at the National Conference on Sustainability and Industrial Clusters at 5th National Conference on Sustainability in Management Conducted by Bapuji B-Schools, Davangere on 29,30th Jan 2016.
- Presented a paper at the National Conference on-E-Marketing – Technology Changing Peoples Destiny (The Inter-relationships between Marketer and Consumer in On-Line Retailing) at Department of Management Studies Nagarjuna College of Engineering and Technology, Bangalore, on 31-03-2012.
International Conference Papers
- Gururaj Phatak (2023) Impact of Entrepreneurial Marketing on MSMEs Firm Performance: An Emerging Economy Perspective. International Conference on Applied Economics and Finance organised by Department of Applied Economics and Finance by BITS Pilani. Pilani. 3-4 November 2023.
- “Entrepreneurs Effectual Behaviour in Karnataka, India” at 12th ASIP Conference Organised by Department of Management Studies, IISc and MSRUAS from 23rd to 26th November 2022.
- Gururaj G Phatak and Pushpa Hongal (2020), Do Antecedents influence effectual behaviour? Evidence from selected Indian Clusters, AIMS International Conference on Management, IIM KOZHIKODE, Jan 2-4, 2020, ISBN: 978-1-943295-14-2
International Journal Papers
- Phatak, Gururaj (2024) MSME Industrial Cluster Characteristics and Entrepreneurial Marketing Dimensions: an empirical analysis. Accepted for Publication in International Journal of Emerging Markets, Emerald Publishing. ABDC-B, Scopus, Q2.
- Phatak, Gururaj et al(2023) Evolution and Nexus of Entrepreneurial Marketing: Tracing Definitions, Dimensions, and the Effectual Behaviour Link Korea Review of International Studies. ISSN : 1226-4741 ABDC – C
- Phatak G, Narran B V, P Hongal(2023) “Evolution And Nexus Of Entrepreneurial Marketing: Tracing Definitions, Dimensions, And The Effectual Behaviour Link” Volume 16 Special Issue 07 September 2022 ISSN : 1226-4741 ABDC – C
- Phatak G, Shantika U M and Tejaswi R (2023) DIRE NEED FOR LEGAL MECHANISMS TO TACKLE GROWING CYBER CRIMES IN INDIA AND ABROAD-Korea Review of International Studies- Volume 16 | Special Issue 05 | July 2023 ISSN: 1226-4741 ABDC – C
- Phatak G, Nagraj B V (2023) VIEWER’S CHOICE ANALYSIS OF SELECTED TV PROGRAMMES – AN AIDA MODEL APPROACH – Korea Review of International Studies Vol 16 Issue 1 February 2023. ABDC- C ISSN: 1226-4741
- “Customer Churn Analysis in Financial Domain Using Deep Intelligence Network “Proceedings of IEEE (A Scopus Journal) DoI: 10.1109/IDCIoT56793.2023.10053473
- Phatak, G. & Hongal, P. (2023). Entrepreneurial marketing drives MSME sustainability? – evidence from Indian MSMEs. Academy of Marketing Studies Journal, 27(1), 1-14. ABDC- B
- Gururaj Phatak, Pushpa Hongal, N. Nagaphanindra (2022), "Impact of Advertisement on Usage of Ayurvedic Products: A Case Study of Patanjali Ayurved in Empirical Economic Letters, ABDC- C. http://www.eel.my100megs.com/volume-21-number-april-4-special-issue.htm
- Pushpa Hongal, N. Ramanjaneyalu, Gururaj Phatak (2022) "Entrepreneurial Marketing and MSME Sustainability" MANAGER - The British Journal of Administrative Management, Vol 58, Issue 146, ISSN 1746-1278. ABDC – C.
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