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Dr. Anicar D Manavi

Assistant Professor

  • School/College

    Faculty of Management and Commerce

  • Department

    Department of Management Studies

Dr. Anicar D Manavi is an Assistant Professor in the Department of Management studies at Ramaiah University of Applied Sciences since August 2022. She completed her Ph.D in Management (marketing) from Pondicherry University, India, and holds a consolidated of four and a half years of teaching and research experience in the roles of Assistant Professor, Academic Associate and Research Assistant. She has authored and co-authored various research papers focusing on consumer behaviour and published in reputed peer-reviewed journals. One of her research papers received the Best Paper for the track award on Marketing and Analytics in the 18th Consortium of Students in Management Research (COSMAR’18) at the Indian Institute of Science (IISc) Bangalore. She has also been associated with Journal of Indian Business Research (JIBR), Emerald Publications, as an Editorial Associate.

Qualifications

  • Ph.D (Management)

    Pondicherry University, Puducherry, India, 2020

  • M.B.A (Marketing & Finance)

    SDGS College, Hindupur (Affiliated to Sri Krishnadevaraya University, Andhra Pradesh), 2014

  • B.Com Computer Applications

    SDGS College, Hindupur (Affiliated to Sri Krishnadevaraya University, Andhra Pradesh), 2009

Experience

Total Years of Experience

4 Years 3 Months

Academic Experience
  1. 1.3 Years, Assistant Professor at SDGS College, Hindupur, Andhra Pradesh (July 2014 – Oct 2015)
Research Experience
  1. 3 Years, Academic Associate, Indian Institute of Management-Bangalore (Aug 2019 – July 2022)

  • Consumer behaviour
  • Services Marketing
  • Healthcare Marketing
Consultancy
  • Successfully completed a consultancy project titled "Management in Innovative Health" for EDHEC Business School, France, from June to September 2023.
  • Completed a comprehensive project involving the preparation of a Handbook for Quarterly Performance Review for Gokula Education Foundation (Medical) during May and June 2023
  • Completed a comprehensive project involving the preparation of a Handbook for Quarterly Performance Review for Gokula Education Foundation (Medical) during May and June 2023
  • Market Survey on Healthcare Expectations for Ramaiah Memorial Hospital – Network Hospitals (Ramaiah Leena Hospital & Brigade Orchards), Devanahalli during May-June 2024

  • the Best Paper for the track award on Marketing and Analytics at the 18th Consortium of Students in Management Research (COSMAR’18) at the Indian Institute of Science (IISc) Bangalore
  • The third prize was awarded in the Master Thesis Category for the MBA dissertation of Mr. Panurish P, under the supervision of Dr. Anicar D. Manavi, at the 4th Indian International Conference on Industrial Engineering and Operations Management, held at Jawaharlal Nehru Technological University, Hyderabad, from November 7–9, 2024.

Ph.D. Dissertation
  • “Perceived Express Delivery Service Quality Driven Customer Loyalty: A Link Beyond Satisfaction Trap in a B2B Context”
National Conference Papers
  • Khatri. S, and A. D. Manavi, presented a paper titled “SMACING: THE DIGITAL TRANSFORMATION- AN INCLUSIVE & SUSTAINABLE FRAMEWORK,” at Ninth INDAM Conference, held at Goa Institute of Management (GIM), Goa from January 11-13, 2024.
  • Manavi, A.D., Khatri, S., Jaipal, L. and Adya, M.D. (2023), “The Power of Non-Celebrity Influencers in Building Brand Credibility & influencing Brand Preference”, 25th Annual Convetion of Strategic Management Forum, Indian Institute of Management Trichy, Tiruchirappalli.
  • Sunidhi, Manavi, A.D. and Nagendra, V. (2023), “A Predictive Model for the Consumer Intention to take Action against Data Breach”, 25th Annual Convetion of Strategic Management Forum, Indian Institute of Management Trichy, Tiruchirappalli
  • Manavi, A. D., 2019. Assessing intervention of satisfaction and switching costs in service quality - customer loyalty link from a B2B context. Indore, Indian Institute of Management.
  • Manavi, A. D. & Malini, D. H., 2017. Planned Migration of Farmers - Individual Growth and Rural Sustainability. Bengaluru, Bangalore University.
  • Manavi, A. D. & Malini, D. H., 2018. Assessing Switching Costs Intervention in the Service Quality - Customer Loyalty Link in Express Delivery Services. IISc, Bangalore, Excel India Publications, pp. 179-82.
  • Singh, S. A., Manavi, A. D. & Malini, D. H., 2017. Measuring Perceived Service Quality and Examining Mediating Effect of Switching Costs in Express. Indore, Emerald Group Publishing (India) Private Limited, p. 54.
International Conference Papers
  • Manavi, A. D. & Malini, D. H., 2016. Can Patanjali be called Cult Brand???. Kuala Lumpur, Malaysia, Academic Research Publishers, pp. 117-124.
International Journal Papers
  • Manavi, A.D., Malini, D.H., 2021. Assessing intervention of satisfaction and switching costs in perceived service quality – customer loyalty link. International Journal of Technology Transfer and Commercialisation 18, 172–194. https://doi.org/10.1504/IJTTC.2021.117620
  • Manavi, A.D., Malini, D.H., 2018a. Sentiment Analysis of eWOM on Service Performance of Public Undertaking Hotels. Amity Journal of Marketing 3, 13–23.
  • Manavi, A.D., Malini, D.H., 2018b. Effects of Job Mobility from Domestic Work to Factory Work of Female Workforce in Urban India. SOMTU Journal of Business and Management Research 1, 253–262.
  • Manavi, A.D., Thapa, B., Malini, D.H., 2018. Travel Insurance: Do Travellers’ Attitudes Shape Their Purchase Intention? The Journal of Insurance Institute of India XXXVV, 62–69.
  • Thapa, B., Manavi, A.D., Malini, D.H., 2018. Unraveling Tourists ‟ Preferred Homestay Attributes from Online Reviews: a Sentiment Analysis Approach. International Journal of Pure and Applied Mathematics 119, 1567–1585.

  • All India Management Association

Admission 2025

ADDRESS

University House, New BEL Road, MSR Nagar, Bengaluru - 560054