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Ramaiah University of Applied Sciences

Dr S Ajitha

Dr. S. Ajitha

Associate Professor

  • 13+ year of experience in academics and 1 year in industry .
  • A certified NLP Practitioner, computer science engineer cum management professor specialized in Data Analytics, Finance and Human Resource Management.
  • Has been the resource person for various invited lectures, several FDP’s and webinars for both academic institutions and corporates.
  • Published various papers in journals and presented numerous papers in conferences.
  • Have written a book on short cases in Entrepreneurial marketing.
  • Was an adjunct Faculty in Learners Education, Sharjah, UAE teaching for Swiss School of management.
  • A soft skill trainer and conducts workshops for students and employees on Behavioral training and personal branding.
  • NET Qualified- June 2018

Qualifications

  • BE (CSE)

    Sun College of Engineering (AFFILIATED TO ANNA UNIVERSITY,CHENNAI)

  • MBA (Finance HR)

    Karunya University, Coimbatore

  • M.Sc. (Counselling & Psychotherapy)

    TAMILNADU OPEN UNIVERSITY

  • PhD (Management)

    Mother Teresa Women's University, Kodaikanal

  • M.Tech. (Data Science and Engineering)

    BITS PILLANI

Experience

Total Years of Experience: 14 years 7 months

Training Experience

  • Adjunct Faculty in Learners Education, Sharjah, UAE teaching for Swiss School of management ( Taught international students )
  • TKR COLLEGE OF ENGINEERING & TECHNOLOGY (AN AUTONOMOUS INSTITUTION) Survey No ‑8/A, Raghava Nagar Colony, Medbowli, Meerpet, Hyderabad, Telangana 500097. Was the speaker for the 5 days FDP program on Business Analytics using Python (22÷06÷2020 to 26/06/2020).
  • Resource Person for the Five Day national level Online Faculty development Program – Tara Govt College, Sangareddy, Telangana, India on the topic R for Business Analytics from Basics (27÷07÷2020 to 31/07/2020)
  • Python and ML ‑State of the Art and Future-Kalpataru Institute of Technology (12th Februrary 2022)
  • “Business Analytics: A Changing way for organization”- 21st of June 2022, College of Management, SRM Institute of Science and Technology, Ramapuram, Chennai.
  • “Personal Branding” – 17th March 2023, St.Jerome’s College of Arts and Science, Kanyakumari. Speaker for the National Seminar
  • Using Google Classroom as a Pro for TITANL Ltd and ITM Chennai
  • Managing online classroom and co-creating Moocs for Govt Arts College, Nellakottai, Tamil Nadu
  • Art of Grooming for Shasun Jain College for Women
  • Business Analytics with Excel for ITM Chennai
  • Business Analytics using Python for TKR College Of Engineering & Technology, AP
  • R for beginners for Tara Govt College, Sangareddy, Telangana
  • Introduction to Machine Learning for Intek Technologies
  • Overcoming Stress for Annai Veilankanni’s College for Women
  • Personal Branding and Resume Writing for Shasun Jain College for Women
  • Anyone can write research papers for ITM Chennai

Analytics and General Management

National Conference Papers

  • AJITHA S (2012), ​‘Participation of Women in Corporate Governance’, Redefining the DNA of Business: Challenges and Opportunities Ahead ​‚Easwari Engineering College, Chennai, 02/11/2011.
  • AJITHA S (2013), ​‘Succession planning in Talent Management’, Dynamics of management in modern business, Vels University, Chennai, /02/2013.
  • AJITHA S (2014),’ Global Financial crisis and its impact on employment’, Millennium Development Goals- Challenges and Future, Vels University, Chennai, /03/2014.
  • AJITHA S (2016),’ Conceptual Work Of Causes And Effect Of Store Employees Attitude Towards The Store Image’, Emerging Trends In Management, Prof. Dhanapalan College Of Arts And Science, 09/2016.
  • AJITHA S(2021),’ Employee engagement handled by HR Managers, making use of digital platforms to innovate, and strategies to overcome virtually’, 11th Conference on Excellence in Research and Education (CERE-2021), June 18 – 20, 2021.
  • AJITHA(2022),’ Innovative Teaching and Learning Practices — NEP 2020’, NAAC Sponsored ​“National Conference on Innovative Teaching and Learning Practices — NEP 2020”, ABBS NAAC 2022 (Acharya Bangalore B School), Dec 8 & 9, 2022
  • AJITHA(2023), ​‘Cold Storage A Business Opportunities’,A Study on the Post-Covid Psychological Problems, Mental Health and Well Being(WON Second Prize), Recycle Of Newspaper to Make in to Paper Bags, A National Research Paper Presentation Competition, CHRIST University,24th February 2023.
  • AJITHA(2023),’ Green Mensuration using Biodegradable Materials’, A two day National Conference on Contemporary trends in Management and Research, Adhiyamaan College of Engineering, Hosur, 3rd and 4th May 2023.

International Conference Papers

  • AJITHA S (2013), ​‘Talent Management: A tool to arrest attrition rate in the organization’ , Emerging markets and Issues in management, VIT Univeristy, 04/2013
  • AJITHA S (2017), ​‘Effect of store employees attitude in selling behaviour towards the store image’, Interdisciplinary Innovation In Business Management Technology (IIBMT), Annai Veilankanni’s College for Women, /08/2017.
  • AJITHA S (2018),’ Causes Of The Service Quality Of Sales Person In Retail Trade: An Empirical Study In Chennai City’, Business Management and Social Innovation (ICBMSI)-Goa, Asian Society For Academic Research, 11/18
  • AJITHA S (2018),’ Consequences Of The Service Quality Of Sales Person In Retail Trade: An Empirical Study In Chennai City’, Business Management and Social Innovation (ICBMSI)-Pune, World Research Forum for Engineers and Researchers, 01/2018
  • AJITHA S (2019),’ Deconstructing The Paradox And Myopia Associated With Celebrity Endorsements’, International Conference on Management Cases 2019 (ICMC), Birla Institute of Management Technology (BIMTECH), 12/2019
  • AJITHA S (2019),’ Bank Financial Sustainability Through NPA Management’, International Conference on Operations Research and Decision Sciences 2019 (ICORDS), Indian Institute of Management Visakhapatna m (IIM‑V), 12/2019
  • AJITHA S (2020),’ Enhancing the Financial Sustainability of Indian Banking Sector by curtailing the NPA Crisis’, Sixth Biennial Conference of the Indian Academy of Management (INDAM), Indian Institute of Management Tiruchirappalli (IIM‑T), 02−04÷01÷2020
  • AJITHA S ( 2020),’ Social Media Analytics On Swiggy Using Sentiment Analysis: The Good, The Bad & The Omg’, 04th International Conference on Marketing, Technology, and Society (ICMTS), Indian Institute of Management Kozhikode- (IIM‑K), December 11 – 13th 2020
  • AJITHA S (2020),’ Big Data Analysis On The Role Of Public Networking In Intensifying The Conventional Purchaser Perception Of Opulent Brands’, 04th International Conference on Marketing, Technology, and Society (ICMTS), Indian Institute of Management Kozhikode- (IIM‑K), December 11 – 13th 2020
  • AJITHA S (2020),’ Sentiment Analysis Using Text Mining Of Selecting Location Of Flat Buyers In Chennai, 04th International Conference on Marketing, Technology, and Society (ICMTS), Indian Institute of Management Kozhikode- (IIM‑K), December 11 – 13th 2020
  • AJITHA S (2020),’ A comparison between US and India in overspending and accumulation of interest on credit card balance which in turn increases the indebtedness and personal bankruptcy, 04th International Conference on Marketing, Technology, and Society (ICMTS), Indian Institute of Management Kozhikode- (IIM‑K), December 11 – 13th 2020
  • AJITHA S (2021),’ Artificial Intelligence in Agriculture’, Impact of Smart technologies and Artificial intelligence (AI), June 2021
  • AJITHA(2022),’ Mindfulness and Consumption Control’, International Research on Mindfulness-2022, IIM-BodhGaya, 3rd – 5th February 2022.
  • AJITHA(2022),’ Impact of Social Media Advertising among Young Adult Consumers’, XVI International conference on Applied Research in Engineering and Management Sciences at Pattaya,August 12, 2022.
  • AJITHA(2022),’ From Rags To Riches And Riches To Rags’, AICTE-sponsored ​“International Case Conference 2022”, ABBS ICC 2022 (Acharya Bangalore B School), 14th and 15th October 2022
  • AJITHA(2022),’ A Study on Investigating the level of Financial Literacy, Materialism and Savings Behaviour of Millenials in Bangalore, India’, International Conference on Redefining Business Strategies: New Age Business Models, ICRBSNABM’23 (Acharya Bangalore B School), 5th to 6th January 2023.
  • AJITHA(2023),’ Effect of Social media analytics on Business’, International conference on Emerging trends and New perspective Disrupting the business landscape, IASMS- IA School of Management Studies, 12th January 2023.
  • AJITHA(2023),’ Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love’, ​‘A Process Framework for Nurturing Innovative Culture in Organisations of Commercial Motor Vehicle Sector ‘,XVII International conference on Applied Research in Economics, Business and Management, ARC Conference, Cambodia,16th and 17th August 2023.
  • AJITHA(2023),’ A Study to Determine the Role of Digital Ecosystem in School Education among Rural Areas ‘,’ A Study on Unlocking Human Intelligence The Synergy of AI and Human Mind ‘,’ A Study on Comparing Employees’ Performance Before and After Application of Artificial Intelligence (A I)’INTERNATIONAL CONFERENCE ON Emerging Technology Trends in Engineering and Management ICETTEM 2023 on 28th and 29th Nov 2023 held at Amity Global Institute, Singapore .

National Journal Papers

  • “Conceptual Work Of Causes And Effect Of Store Employees Attitude Towards The Store Image” In Intercontinental Management Research Review (ICMRR) (ISSN 2320 – 9704,Impact Factor‑1.615, Volume 4,Issue 4)
  • “Consumer Behavior And Buyer Behavior”-M-infiniti – Journal of Management,A Double Blind Peer Reviewed Referred Journal, Vol.12, Special Issue 3,Pg-86, March – April, 2018, ISSN 0973 – 7197
  • Estimation of future sales prognostics of Bigmart using the Neural network library in R language ‑UGC Care group I Journal ​‘Dogo Rangsang Research Journal’ with ISSN 2347 – 7180 at Volume- 11 Issue‑1, January 2021.
  • Loan Prediction Challenge – a Comparison Between Logistic Regression And Xgboost — Mukt Shabd Journal- volume-10-issue‑1 – 2021, Page No : 369 – 377 , DOI:10.0014.MSJ.2021.V10I1.0086781.118536
  • Food Demand Forecasting- Case Study, GIS Science Journal ​‚A Scopus Data Base Active Journal And An UGC Care Group II Journal,VOLUME 8, ISSUE 3, March 2021,Page No: 1826- 1831, DOI:20.18001.GSJ.2021.V8I3.21.36861
  • Exploring the possibilities of rendering recruitment interesting and effective, GIS Science Journal ​‚A Scopus Data Base Active Journal And An UGC Care Approved Group II Journal, ISSN 1869 – 9391, VOLUME 8, ISSUE 11, 2021, Page No:800 – 815, DOI:20.18001.GSJ.2021.V8I11.21.38252
  • A study on Loan prediction using Fintech Decision Tree Analysis, Acharya Management Business and Entrepreneurship Review(AMBER), Vol 13,Issue 1,Oct 2021-Mar 2022,ISSN:0976 – 3341
  • From Rags to Riches and Riches to Rags, Acharya Management Business and Entrepreneurship Review(AMBER), Vol 14, No 1 (2023),Pages: 10 – 16,ISSN:0976 – 3341,DOI: https://​doi​.org/​1​0​.​2​3​8​7​4​/​amber…

International Journal Papers

  • “Effect Of Store Employees Attitude In Selling Behaviour Towards The Store Image”- International Journal Of Business Intelligence And Innovation, Special Volume 3.
  • “A Comparative Study on Consumer’S Behaviour towards Organized and Unorganized Retailing in Central Chennai” Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456 – 6470, Volume‑1 | Issue‑5, August 2017, pp.1240 – 1250,DOI: 10.31142/ijtsrd2450
  • “Face Counting and Mask Detection using Deep Learning”-International Journal of Scientific & Engineering Research Volume 11, Issue 12, December-2020 ISSN 2229 – 5518, DOI- 10.14299/ijser.2020.12.05
  • A Study on Retail Banking Transfomation In India- Wutan Huatan Jisuan Jishu , A Scopus Data Base Active Journal And An UGC Care Group II Journal,Volume XVII, Issue III, March 2021, ISSN:1001 – 1749,Page No:360 – 366, doi​.org/​1​0​.​3​7​8​9​6​/​w​h​j​j​1​7​.​3/649
  • A study on the attitude behaviour relationship of the store employee in Chennai- Wutan Huatan Jisuan Jishu , A Scopus Data Base Active Journal And An UGC Care Group II Journal,Volume XVII, Issue X, October 2021, ISSN:1001 – 1749,Page No:76 – 92, doi​.org/​1​0​.​3​7​8​9​6​/​w​h​j​j​1​7​.​9/786
  • Social media analytics on Zomato using sentiment analysis, Dickensian Journal, A Scopus Data Base Active Journal (Sourceid-6700153208) And An UGC Care Approved Group II Journal, ISSN NO : 0012 – 2440, VOLUME 22, ISSUE 4, 2022,APRIL 2022 Impact Factor – 6.3, Page No:8 – 10, DOI:10.12001.DK.J2022.V22.I4.072
  • Development Of Intrapreneurship Through Organizational Culture- A Design Framework, Manager-The British Journal of Administrative Management, ISSN – 1746 1278, Volume 58 Issue 155 Oct 2022 , ABDC – C Category, https://​tbjam​.org/​v​o​l​5​8​-​i​ssue-…
  • Impact Of Social Media Advertising Among Young Adult Consumers, Korea Review International Studies, ISSN : 1226 – 4741, Volume 15 Issue 41 December 2022, ABDC – C Category, https://​kris​tud​ies​.org/​v​o​lume-…
  • Effect of Social Media Analytics in Business,The IASMS Journal of Business Spectrum,IA School of Management Studies,Vol. XVI No. 1 June 2023,Pages: 1 – 8, ISSN 0974 – 8016
  • Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love, Empirical Economics Letters, 22 (Special Issue 1): (September 2023) ISSN 1681 8997, https://​doi​.org/​1​0​.​5​2​8​1​/​z​enodo…, ABDC – C Category
  • A Process Framework for Nurturing Innovative Culture in Organisations of Commercial Motor Vehicle Sector, Empirical Economics Letters, 22 (Special Issue 1): (September 2023) ISSN 1681 8997, https://​doi​.org/​1​0​.​5​2​8​1​/​z​enodo… , ABDC – C Category

Patents

  • Title of the Invention :Machine Learning using Univariate and Multivariate Models for Water Quality Prediction (Applied)
  • Date of Filing : 08/07/2021
  • Date of Publication : 16/07/2021
  • Application Number : 202141030593 A

Books / Chapter Published

  • GMRAF sponsored Chapter publication

Book Title — Impact of Smart technologies and Artificial intelligence (AI) paving path towards interdisciplinary research in the fields of Engineering, Arts, Humanities, Commerce, Economics, Social Sciences, Law and Management — Challenges and Opportunities.

Chapter Title — Artificial Intelligence in Agriculture

Publication — Shanlax Publications

ISBN −978−93−91373−12−2

Book release on 26 th June 2021

Ebook link — https://​play​.google​.com/​s​t​o​r​e​/​b​o​o​k​s​/​d​e​t​a​i​l​s​?​i​d​=​q​X​0​0​E​A​A​AQBAJ

  • Book Title – Innovative Teaching and Learning Practices

Chapter Title – Content Development and Digital Resources

Publication – ABBS

ISBN −978−81−958836−0−8

Book release on 08 th Dec 2022

Authored a book named Entrepreneurial Marketing, ARC Publication

  • “Best Paper in Academic Category ” in the International conference organized by IA School of Management Studies, on the theme ​“Emerging Trends and New Perspectives Disrupting the Business Landscape”, conducted on January 12, 2023 at IA School of Management Studies, Bengaluru. 
  • Was the Master trainer for the course Business Analytics, to enable the students of Tamilnadu, to get trained and to help them in achieving their career goals(20 hours video and screen recording). Naan Mudhalvan platform aims to provide dynamic information for college students on courses and relevant information about industry specific skill offerings in Tamilnadu.