Apply Now- Learn without a career break with live online/offline lectures conducted on weekends by MSRUAS faculty members and experienced industry professionals.
- The programme offers exposure to state-of-the-art digital marketing tools
- Practitioner-oriented insights from industry experts will help you develop solutions to real world problems using cutting edge analytical techniques.
- The students are provided with ample opportunities to visit the Campus and practice some assignments
- The programme uses a Continuous Evaluation System that assesses the learners over convenient and regular intervals. Such a system provides timely and frequent feedback and helps busy working professionals stay on course with the programme.
- The education delivery methodology is a blend of classroom and experiential learning. Experiential learning consists of lab exercises, assignments, case studies and work integrated activities.
- Participants who successfully complete the programme will become members of an MSRUAS Alumni.
Programmes
Postgraduate Certificate and Diploma (PGC / PGD)
PG Certificate / Diploma in Digital Business Management and E-Commerce
About the Programme
There are numerous courses on digital marketing in the industry which teach tricks and techniques of SEO, SEM, social media etc. whereas there is an acute requirement of professionals who can connect digital marketing skills with business requirement.
Why is there such a demand for Digital Marketers?
With over half of the world's population being active online, many companies realize the impact their marketing department has on the profits of their organization. To stay ahead of the competition in markets such as Europe, Asia, and North America where populations and internet usage are high, the demand for digital skills has doubled in just the last five years, according to Forrester Research.
For companies around the world, the need for digital marketing and social media management have become a necessity. For digital marketers, this is excellent news, as even high-profile businesses are wanting to invest in digital marketing specialists to take their marketing team to new heights.
A Skills Gap in Digital Marketing
According to McKinsey, there is a high demand for skilled digital marketers, while a reliable supply of talent is lacking throughout the industry. The report shares that over half of all marketing hires will be digital specialists, with content and digital advertising being the most sought-after areas of specialization. For mid-level marketers, the prospects are much brighter: it is the area of expertise in highest demand for 2030.
Although the skills gap in digital marketing is apparent in countries around the world, it is being felt severely in areas than others. The digital marketing skills in high demand quite often consist of:
- Content strategy
- Digital project management
- Data and analytics
- Brand marketers
- SEO specialization
- Website design and development
- E-commerce specialists
We believe Digital Success is 70% Strategy & 30% execution. Hence, this course is about Strategy, Planning and Managing Execution only. It is aimed at building better management professionals with only relevant technical skills for the digital business world.
Our course aims to not just teach tools of digital marketing but whole new perspective to look at digital business. A perspective which touches each aspect of today’s business and helps you respond better to market changes.
Programme Highlights
Programme Outcomes
- Apply knowledge of management theories and practices to solve Digital Business problems.
- Foster Analytical and critical thinking abilities for data-based decision making.
- Ability to develop Value based Digital Business Leadership ability.
- Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of Digital business.
- Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Programme Structure
| Programme Name | Credits | Remarks |
|---|---|---|
| PG Certificate in Digital Business Management | 12 | Trimester 1 & 2 |
| PG Certificate in international ecommerce management | 15 | Trimester 1 & 3 |
| PGD in Digital Business Management & International Ecommerce | 13 | Trimester 1, 2 & 3 |
Programme Curriculum
| Sl.No | Trimester 1 | Credits |
|---|---|---|
| 1 | Digital Marketing Strategy and tactics | 4 |
| 2 | Online Customer Behaviour and Digital Business Environment | 3 |
| 3 | Digital Technologies & tools for e-business | 2 |
| 4 | Accounting, Valuation, and Fundraising - Digital Business | 3 |
| Total | 12 | |
| Trimester 2 | ||
| 1 | Building Data as a Strategic Asset | 2 |
| 2 | Team Building and Management | 2 |
| 3 | Customer Acquisition & Digital Marketing | 3 |
| 4 | Story telling & Content Marketing for Digital engagement & selling | 2 |
| 5 | Product Strategy for SAAS and MVP Development | 2 |
| 4 | Mini Project & Campus immersion | 4 |
| Total | 15 | |
| Trimester 3 | ||
| 1 | Product discovery and Marketing research | 2 |
| 2 | E Sourcing and logistics for digital Business | 2 |
| 3 | Marketplace Marketing and traction building | 2 |
| 4 | Analytics for Digital business growth | 2 |
| 5 | Mini Project & Campus Immersion | 5 |
| Total | 13 | |
| Grand Total (Trimester 1, 2 & 3) | 40 | |
Fee Details
| S. No. | Name of the Programme | Tuition fee (Rs.) | Facilities fee (Rs.) | Total fee (Rs.) | Total fee (Rs.) |
|---|---|---|---|---|---|
| 1 | PG Certificate in Digital Business Management | 94180/- | 8000/- | 102180/- | MSRUAS-FACULTY OF MANAGEMENT AND COMMERCE Bank A/c No-923010024379721- AXIS BANK LTD, Rajaji Nagar, Bangalore-560010, NEFT/IFSC-UTIB00559 |
| 2 | PG Certificate in international ecommerce management | 94180/- | 8000/- | 102180/- | |
| 3 | PGD in Digital Business Management & International Ecommerce | 166200/- | 13000/- | 179200/- |
Note:
Fees for industrial training shall be paid by the students directly to ALPL
The fees may be paid through NEFT / DD to the University. The fee must be drawn in favor of “M. S. Ramaiah University of Applied Sciences payable at Bangalore.”
The above fees need to be paid in full and will not be refunded under any circumstances.
Eligibility Criteria
- Any graduate from UGC recognized Universities
How to Apply?
Application form available on RUAS website needs to be downloaded and filled in application form needs to be sent to the Admissions Department/Directorate of Training and Lifelong Learning, RUAS. The selected candidates will be informed about their selection. The candidates may be asked to take an Aptitude test followed by interviews and discussion before confirmation of their seat in the program.
Important Dates
- Last date for registration: 30th July 2024
- Tentative course commencement: August 2024
Key Contact
-
Mr. Murali R.
Manager - Training Operations 
Phone +91 80 4906 5555
Email training@msruas.ac.in
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For Admissions Contact
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StudyProgrammes Offered
Admission 2023
Admission 2025
ADDRESS
Vidya Soudha (Heritage Block)
M. S. Ramaiah University of Applied Sciences,
Gnanagangothri Campus
New BEL Road
MSR Nagar, Bangalore - 560054
