Mr Vimal Raj L

Mr. Vimal Raj L

Assistant Professor

Mr. Vimal Raj L submitted his PhD thesis titled Adoption of Cashless Transactions – An Empirical Analysis from Users’ Perspective” on August 11, 2023, in the Department of Commerce at the Karaikal Campus of Pondicherry University. He completed his Master of Commerce in 2011 at Muthurangam Government Arts College, Vellore, Tamil Nadu, affiliated with Thiruvalluvar University. Additionally, he has qualified both TNSET (September 2017) and UGC-NET (December 2018) for the eligibility of an Assistant Professor in Commerce. His teaching interests include banking theory and practice, accounting, marketing, micro and macroeconomics, statistics, and business research methods. 

His research interests include financial services marketing, technology adoption, general marketing, and theory development. He has successfully published five research papers in ABDC-ranking journals, with three papers in B‑category journals and two in C‑category journals, all indexed in Scopus (Q1 and Q2) and Web of Science. He has also published a book chapter in the IFIP Advances in Information and Communication Technology book series (IFIPAICT, Volume 698) by Springer Nature. In addition to his publication achievements, he has served as a reviewer for four research papers in two ABDC journals.


  • B.Com.

    VIT University, Vellore

  • M.Com.

    Muthurangam Govt. Arts College, Vellore

  • PhD

    Pondicherry University


Total Years of Experience: 2 years

Academic Experience: None

Industry Experience: 2 years (Entrepreneur, Quality & Taste Restaurant in Vellore, 2014 – 2016)

  • Financial Services Marketing, 
  • Technology Adoption,
  • General Marketing and 
  • Theory Development.

International Journal Papers

Books / Chapter Published

Vimal Raj L, Amilan S, Aparna K and Abinash Mandal. (2024), The Intermediary Effects of Perceived Ease of Use, Usefulness, Trust, and Attitude in the Adoption of Cashless Transactions: An Empirical Investigation In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Lal, B., Elbanna, A. (eds) Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. TDIT 2023. IFIP Advances in Information and Communication Technology, vol 698. Springer, Cham. https://​doi​.org/​1​0​.​1​0​0​7/978 – 3-…