M. S. Ramaiah University of Applied Sciences

Address of the Research Centre	#470-P, Peenya Industrial Area, 4th Phase, Bengaluru-560058
Mission of the Research Centre	We are dedicated to contribute for the enhancement of industrial design on a global scale through exploration of newer materials and processes, digital tools and appropriate technologies using an integrated approach for research, education and practice
Research Goals of the Centre	To develop a design frame work for new product design and innovation with emphasis on frugal design To generate data on human anthropometry and ergonomics for application in Industrial design To develop solutions for societal needs and environmental issues by applying the concept of creativity, systematic innovation and ergonomics To develop State-of-the-art tools and techniques for application in the various speciality domains of design To apply Computer Animation and Game Design in Industrial design To bring in creativity in the design of textile and apparels To transfer technologies developed for commercialization and entrepreneurship To develop and pursue joint initiatives for collaboration and partnership with Universities, Research Centres and Industries to offer solution to societal relevant problems
Head of the Research Centre Name with Qualification	Mr. H.S. Lohith, B.E., M.Sc[Engg.] Assoc. Dean, Dept. of Industrial Design, FAD Email ID: lohiths.id.ad@msruas.ac.in Mobile No.: +91 - 94822 29184

Research Groups	Product Design	Commercial and Retail Design	Rural Product Design	Textile and Apparel Design
1	Creativity and Systematic Innovation	Visual Merchanidisng and Design	Sustainable and Frugal Design	Non Wovens and Technical Textiles
2	Ergonomics	Space Planning and Layout Design	Products for Agricultural Application	Apparel Testing
3	Design for Manufacturing and Assembly (DFMA)	Product Packaging	Modern Application for Traditional Tools and Techniques
4	Materials for Product Design
5	User Interface and Experience Design
6	Photo and Videography
7	Computer Animation and Game Design

Research Centre for Contemporary Tools and Techniques in Industrial Design (RCCTTID)