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Ramaiah University of Applied Sciences
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Project Abstracts - 2013

M.Sc. Student Projects

Stratagic Product Design Management

Sl.No.Project Title
1 Formulate a Marketing Strategy for Mahindra Swaraj to Increase Market Share and Customer Awareness
2 Design Strategies to Improve Brand Equity and Awareness for Royaloak Furniture
3 Design of an Innovative Business Plan to Promote Tourism in Kerala
4 Design of a Business Model and Strategic Business Plan for Premium Segment Tea Café Chain
5 Business Model and Strategic Marketing Plan for Micro Houses in India
6 Development of a Strategic Business Plan for Promoting Physical Health and Fitness
7 Ideate Business Model for Collecting and Converting Raw Material into Processed Goods for Coir Industry