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Project Abstracts - 2013
M.Sc. Student Projects
Stratagic Product Design Management
Sl.No.
Project Title
1
Formulate a Marketing Strategy for Mahindra Swaraj to Increase Market Share and Customer Awareness
2
Design Strategies to Improve Brand Equity and Awareness for Royaloak Furniture
3
Design of an Innovative Business Plan to Promote Tourism in Kerala
4
Design of a Business Model and Strategic Business Plan for Premium Segment Tea Café Chain
5
Business Model and Strategic Marketing Plan for Micro Houses in India
6
Development of a Strategic Business Plan for Promoting Physical Health and Fitness
7
Ideate Business Model for Collecting and Converting Raw Material into Processed Goods for Coir Industry