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Project Abstracts - 2016

MBA Student Projects

Marketing Management

Sl.No.Project Title
1 A Study on Sustainable Cotton Production in India for Global Market
2 A Study on Consumer Attitude towards Online Grocery Shopping in Bengaluru
3 A Research on the Impact of Price on the Level of Customer Satisfaction of Himalaya Skin Care Products in Bangalore City
4 An Empirical Study on Consumer Buying BeMMTviour with Respect to New Product
5 An Exploratory Study on Usage of Branding Strategies in Manufacturing SME’s in Bangalore
6 An Exploratory Study of Usage of Digital Marketing Tactics in Manufacturing SME’s in Bangalore
7 Social Media Strategy Framework for Luxury Fashion Brands