The Undergraduate Programme in Art and Design aims to impart a high-level of knowledge and skills in the chosen discipline, coupled with general education. The combination of Art and Design and general coursework can provide a broad base of knowledge that can apply to a number of product development areas. The graduates thus produced will be able to meet the human resources requirement of product development industry, business and commerce. Also the graduates will be able to take entrepreneurial route for their career advancement. Moreover, this acts as a first course to develop further expertise in a chosen domain.